10 Nonprofits That Are Totally Nailing Pinterest Marketing. There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it's especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission. And also, let's not forget: Some of the most compelling content, more often than not, includes visuals.
There are many nonprofits setting the example for using visual content in their social media, email, and website engagement strategies. To give you some examples, I've highlighted 10 nonprofits that are implementing visual content in unique ways using Pinterest. 1) Personal Ink (P.INK): Uses Pinterest as Its Website The P.INK Foundation uses Pinterest as its main website to which it sends all traffic to from its different marketing channels. 2) The Gates Foundation: Shares Favorite Videos 3) The Trevor Project: Promotes Merchandise 4) ASPCA: Thanks Its Sponsors.
Google+ Communities: A Beginner's Guide. On Google+, users have the ability to manipulate their circles to control the groups of people and brands they receive information and content from, but there's no guarantee those brands or users will circle you to receive your updates. This is where Google+ Communities come in, Google's version of a group or forum, built to bring people together around particular topics. Launched in December, the types of Communities available to the Google+ audience seem endless — ranging from science, animals, development and more. Communities are places where users can share specific questions, comments or content relating to a particular topic with other users who are just as interested in the conversation.
For example, if you're a member of a cooking community, it's likely each post will contain something related to food. And if there is a user who is posting content unrelated to the chosen topic, a moderator could step in and police that person. Where to Start Posting to Communities Notifications. Tips for developing a social media strategy. Tips for developing a social media strategy Details Published on Friday, 26 October 2012 11:05 Written by David Brewer If those who make up your audience use social media – and they do - you will need a strategy.
If you don't have one, you will lose part of your audience. Your social media strategy needs to be based on engagement and participation. How to join that conversation and what to contribute is the issue. Note: This module was written for an international conference of media organisations discussing social media. So what does a media organisation need to consider when developing its social media strategy. 1: News gathering All journalists should monitor what is happening on social media by using free desktop tools. Corporate: These will be the key words that your media organisation is covering. 2: News production The typical news production process was: The social media production process includes: 3: News dissemination Don't just tweet your headlines on Twitter. 7: Encourage sharing. How To Use Social Media As A Customer Service Tool - Social Media Management Tools & Tips Blog | SocialMotus.
7 Ways To Get Actionable Insights From Social Data. Top 50 Social Media Blogs to Watch in 2013. 1) Social Media B2B – SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and regular and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies. 2) Mashable Social Media – Mashable is a leading source for news, information & resources for the Connected Generation.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. 3) The next web 4) Social Media Examiner 5) WildFire 6) Social Media Today Jeff Bullas. (Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs. What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done.
First, a workable definition on Social Media Crises for this report: A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result in negative coverage in mainstream media, and a significant response or change by the company; and Level 3 is for crises that result in short-term financial impact.
Above: Social Media Crises (as defined above) are on the Rise Background: Brand Side Press, Media, Interviews Thought Leaders Agencies. Breakdown: Corporate Social Media Team. The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through. In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments.
Definition: The Corporate Social Media team is business program lead by a corporate social strategist that achieves business goals using social tools by coordinating with multiple business units across the enterprise. Align with Corporate Goals –Not Social Media Goals. Social Media: Sharing the Workload. All too often, social media is assigned to the marketing person or, in the absence of one, anyone who seems even remotely familiar with Facebook or Twitter. What many companies seem to forget (or maybe just ignore) is that ‘the chosen’ person usually already has a to-do list as long as their arm so even trying to absorb a single hour of social media into each working day is going to be a challenge.
Therefore, sharing the workload across several people is often a good approach. Share by activity One way of doing this is by breaking down all the individual activities and assigning them to different people. For example: Share by platform Or another way of doing it is to assign each platform to a different person so that they have full ownership of that particular site. However you do it, just make sure that the chosen people are able to allocate enough time for social media each day. Announce your ‘Team Social’ Remember…not everyone’s a writer Feedback on your successes What about you? 7 Things Your Social Media Consultant Should Tell You. If social media consultants are doing their jobs, they should put themselves out of business.
I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!) Your company will never be truly social if you silo social activity within a consultant or a staff manager. To facilitate proliferation, your consultant should learn how your company works, then create a strategy to spread social throughout your organization.
But in the meantime, here's what you should be hearing from your consultant: 1 "What's your goal? " 2 "Here's the ROI. " 3 "I don't care about follower counts. " 4 "Facebook and Twitter are only a start. " 5 "Let's look at data. " Follow Fast Company's roadmap to social media: surefire rules, data, and expert wisdom guaranteed to show why this market is completely unpredictable. 6 "Your website should be social.
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