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8 Powerful Social Media Marketing Tools for Savvy Businesses. Why You Should Not Kill Your Blog. Let’s be honest and cut to the chase – Social Media is not “free”.

Why You Should Not Kill Your Blog

If you disagree let me save you time and suggest you skip the remainder of this post. I’m about to discuss ways I believe Associations can invest their time for maximize value for their Members through blogs. A couple of weeks ago, I came across a post titled “Why are America’s fastest-growing companies killing their blogs?”. In his post (based on a study performed by the UMass Dartmouth Center for Marketing Research), author Mark Schaefer, insightfully identifies variations in the sampling and other factors from the report which results in the inability to draw a concrete conclusion that Fortune 500 companies are in fact, killing their blogs. This post bothered me. It bothered me because we are seeing many of our Association clients experience great benefits from Social Media, the most successful of these use a blog as the primary mechanism to “feed” their networks.

I studied the post some more. The problem The opportunity. Branding 2.0 for NGOs. ImageSparkImagetaggedquotinfographicquotSemblance_4dc0f44661d6b_w587. Planning an Effective Twitter Strategy. 4 Ways to Measure Social Media Success With Free Tools. Eight Principles of Social Media ROI by Beth Kanter. Share | I was honored to be a part the WomenWhoTech online summit. Social Media ROI: The Metrics Muddle. For the last few years, the hottest debates in social media have centered around metrics, and how to prove the value of your activities.

Social Media ROI: The Metrics Muddle

Two years ago, we were debating whether or not we should even bother trying to calculate the return on investment (ROI) of our social media activities. Some people argued it was impossible, others that ROI wasn’t the point. We’ve come a long way in the last two years, and people like Katie Paine, Keith Burtis, Olivier Blanchard and Christopher S. Penn have shown us not only that we can measure the value of our social media activities, but how. Even so, as with many business buzzwords, there’s still some confusion about what we mean when we use the terms listening, monitoring, measurement, analytics and ROI.

(Two things: I’ve since added “listening” to the list of terms, so there’s a bonus for you, dear reader. Listening Listening is the first step in the ladder. Monitoring I see monitoring as one step beyond listening. Measurement Analytics Trivial?

Blogging tools

Social_Media_Insight_Whitepaper. Big Data Analytics a Key Enabler for Social CRM - Airlines Case Study. Big Data Analytics is a hot topic of discussion these days.

Big Data Analytics a Key Enabler for Social CRM - Airlines Case Study

But many feel that it is more of a “hype” and less of substance. In my opinion, Big Data Analytics is the real deal and if used correctly, can deliver great business results at a fraction of cost compared to other alternatives. As you can see on slide no. 27, the twitter sentiment scores obtained for many of the airlines are “comparable” to results of The American Customer Satisfaction Index (ACSI). What is important to note here is that by analyzing few tweets using freely available R programming language (which is part of the GNU project), it is possible to achieve results similar to that of an elaborate and expensive market research study such as ACSI at a fraction of a cost, that too in real time. Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do. Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it.

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools. You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.

Metcalfe’s Law and Social Media. Metcalfe’s Law Metcalf’s law in its simplest form assigns a value for a network.

Metcalfe’s Law and Social Media

The value increases proportionally depending on the number of nodes the network contains. For a network with 5 nodes, or computers such as a simple office intranet, the computed value would be 5² or 25. In its simplest form Metcalf’s law states that the value of a network doubles with each additional person on the network, thus networks tend to grow exponentially. In the original planning stages Metcalf’s law was based on the number of communication devices such as telephones, fax machines or computers, rather than the number of users on the system.

As technology progressed, the formula had to be tweaked somewhat so that it could be applied to users. Unlike many telecommunications devices, social media networks can connect simultaneously to all users. Facebook Innovation Briefing. It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights.

Facebook Innovation Briefing

Therefore it was very refreshing to hear Radio France’s head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy. Cleve was speaking at Socialbakers’ Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial.

A Framework for Social Analytics. A framework for measuring social media activity. 50 Free Social Media Tools You Can't Live Without. Become a global media brand in 60 minutes. Social Business Intelligence: Positioning a Strategic Lens on Opportunity. Recently I’ve been tracking the growth of social analytics and the means of delivering well on it.

Social Business Intelligence: Positioning a Strategic Lens on Opportunity

Connecting analytics to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today’s vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect. Pinterest / Home. Cool social business pictograms. Photos and videos directly from Celebrities and Influencers.