Electronic newsletter ideas & tips: How to know what kind of online newsletter to publish. By David Kandler Editor's Note: The author of this article, David Kandler, is the founder and president of CompanyNewsletters.com, an Internet firm that produces newsletters for companies throughout the United States.
Learn more about how his firm can help your company produce printed and electronic newsletters. Online newsletters are gaining in popularity for good reason. Because no printing or mailing costs are involved, online newsletters can usually be published for a fraction of the cost of traditional printed newsletters. And because online newsletters can be instantly delivered to readers throughout the world at the click of a button, these publications are ideal for communicating timely information to readers.
Most online newsletters are distributed to readers in two ways: through e-mail or through a Web (Internet or intranet) site. Each type of online newsletter has its own strengths and weaknesses, as well as its own unique software requirements for viewing. Advantages. A Guide to Creating Email Newsletters. Email newsletters are hotter than ever. They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers. In this article, we’ll explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients.
We’ve also included a compilation and analysis of different newsletter designs so that you can learn from them as well as tips on what to do and what not to do. If you know of any other tips, please share them with us in the comments area. Which Came First: Chicken or Egg? Before you create and send your email newsletter, you’ll need subscribers. Not Too Many Fields You don’t need a user’s social security number to send them an email! Seth Godin, in his article Permission Marketing, offers good insight into getting viewers to sign up and follow you: In other words, the viewer wants to listen to you. How to Make Your Own Email Newsletter. Nonprofit. 100+ free HTML email templates from Campaign Monitor.
Design and Build Email Newsletters Without Losing Your Mind (and Soul) Advertisement “We really love this new website you’ve built! Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat’s photo…” Ever had that conversation with a client? You’ve built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium.
The mere mention of it sends some designers into physical shock (try it if you ever get stuck in a tedious conversation about XHTML vs. This article gives you the information you need to plan, design and build an HTML newsletter that renders well and is actually useful to recipients. If you’d like to get started right now, here are the cheat notes to get you on the right track. Respect your reader. 1. The email inbox is a noisy busy place for a newsletter to land. 2. 3. 4.