Brand New Blog. No Traffic. Here’s What to Do. The Hub and Spoke Content Strategy. Content strategy tends to be either overcomplicated or vague. And often both. There's plenty of ways to approach it, but here's a simple template that can be repurposed over and over again. Blog posts are often not strong enough to survive on their own. But if they are grouped (and linked) together strategically, they can thrive. Unless you're aiming to become a real editorial publication, it's going to be really hard to gain traction with an ongoing series of standalone posts. Some businesses can pull this off, but they tend to be well-staffed and well-funded. In my post on big wins for content marketing, I explained how site structure is really important for SEO. The Hub and Spoke strategy is designed to address site structure as well as topic idea generation (a pain point for many blogs), the editorial calendar and email list growth.
Here's an overview. The Hub Choose one short-tail keyword per hub. A table of contents is a guide. It works the same way in content marketing. The Spokes. How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck. It’s easy to see how marketing webinars might help build brand awareness, establish thought leadership and even generate leads. But connecting webinar marketing to your bottom line – that is, converting qualified attendees into happy, paying customers – that’s a different story. And when you can’t tie a campaign to your KPIs, it’s hard to make it a priority.
It was only in 2013 that Unbounce started taking webinars seriously as a revenue generation strategy. Pretty soon they became our #1 acquisition channel. It’s time to get on the bandwagon. Smart marketers everywhere have taken to developing quality webinars: 63% of marketers will devote resources to creating webinars in 2014. But that doesn’t mean they’re doing them successfully. 1. Our friend Peep Laja of ConversionXL recently teamed up with Moz to talk about the increasingly hot topic of conversion rate optimization. Specifically, this webinar will teach you why you should know and care about conversion research, including: Sold? 2. Your Content Marketing Will Fail without These 10 Features.
How Content Length Affects Rankings and Conversions. Bare Minimum Content Marketing: 3 Things You Have to Do. (4) User Acquisition: Does content marketing scale. Belle Beth Cooper, Author at The Buffer blog. As I was brainstorming ideas for my last post on the Buffer blog, I started reflecting on what I’ve personally learned during my time at Buffer. My writing process is considerably different today than it was when I joined Buffer nine months ago, so hopefully you can find some nuggets in the mistakes I’ve made [...] I often get asked about my research process for the Buffer blog. For my science and life hacking posts in particular, I rely heavily on scientific research to back up my points, so there’s a lot of research to be done. Unfortunately there’s no secret sauce or magic bullet when it comes to this process. [...]
We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. We’ve looked at a few different strategies to help remember the names of people you meet on the Buffer blog before, but there’s lots to say about memory. I wrote a post recently about ways that you can work smarter, not harder. 4 Timeless Rules For Content.
Content is the big new thing. From blogs to videos to social media, everywhere you look organizations are vying to publish and engage their customers. Content is sexy and exciting and everybody wants in on the action. Of course, publishing content isn’t new at all. Unlike other hot new trends, it’s literally centuries of years old and it’s something that is very well understood.
The hot new show Alpha House is created not by a major network, but Amazon. 1. In 1996, Bill Gates published an influential essay declaring that content is king. His ideas clearly had an impact as exuberant investment bankers rushed to create business models that combined content and distribution throughout the 90’s. I don’t remember the man’s name and haven’t been able to locate the interview, but CBS is still around, raking in billions in profit every year and growing at a healthy pace. So Bill Gates had it wrong. 2. Probably the biggest mistake you can make with content is trying to control it. 3. 4. . - Greg. Think with Google - Your resource for industry trends & insights. Build a Strong Foundation - The Advanced Guide to Content Marketing.