WineIndustryInsight - NewsFetch. Five Examples of Social Media ROI in the Wine Industry. Since its advent in the mid 2000’s social media has created much interest and controversy as a new means of advertising products and services.
Though some consumer product industries rapidly integrated social media into their marketing mix, many wine businesses have been skeptical about return on investment (ROI). In the last few years though, there have been an increasing number of wineries with documented success of how social media has helped them increase brand awareness and revenues. Defining Social Media and Its Applications Though there are different definitions for social media, one of the most concise is user generated content delivered via the web and mobile based technologies which allows people to communicate, discuss, recommend, and co-create content.
Common social media applications include: 1. Why Wine is a Good Pairing With Social Media Researchers describe wine as an “experienced good,” in that consumers usually need to taste it in order to know if they like it. 1. 2. 3. How a Winery Uses Social Media to Increase Sales and Brand Loyalty. How can wineries use social media to increase sales when the law prohibits them from giving away product samples?
Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty. Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media “advertising,” and regulates what wineries can do. The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking.
“We don’t fool around with the TTB regulations,” said Katie Leonardini, direct sales manager for Whitehall Lane. Whitehall Lane Winery uses Instagram as one way to foster brand loyalty. Organization: Whitehall Lane Winery. WineIndustryInsight - NewsFetch. The Potent King of the Valpolicellas. There was none in sight, and my host made no move to offer me one.
I debated spitting on the floor, as one does in certain French wine regions, but then decided to swallow. That turned out to be the right choice — and not only because the wine was delicious. “My grandfather didn’t want anyone to spit his wine,” said Francesco Grigoli, referring to Giuseppe Quintarelli, one of the legends of Italian winemaking, who died in January at the age of 84. “Tell me when you have had enough, and I will pour it back.” It is reassuring to see that Mr. The wines of Giuseppe Quintarelli have long drawn cult followers to Valpolicella, which stretches northward from the outskirts of Verona into the foothills of the Dolomite mountain range. Despite their sometimes astronomical prices — Quintarelli’s Amarone della Valpolicella often sells for €200, or $264, a bottle, or more — there is also something rooted and humble about these wines and their producers.
Valpolicella is a place of contrasts. Vino veneto: più vigneti e meno aziende. La vendemmia 2011 in Veneto ha confermato i livelli produttivi degli ultimi anni con una produzione dichiarata di 11,2 milioni di quintali di uva (8,2 milioni di ettolitri di vino circa).
Considerando anche l’uva importata da altre regioni italiane, il Veneto ha raggiunto una produzione di vino pari a 9,5 milioni di ettolitri di vino per il 41,8% marchiato con la denominazione di origine, mentre il 41,1% con l’Indicazione geografica. Dal confronto dello schedario viticolo di febbraio 2008 con quello di febbraio 2012, si nota come a distanza di 4 anni la superficie a vigneto rilevata in Veneto è aumentata del 4,3%, salendo da 71.361 a 74.398 ettari. Il fenomeno Prosecco, dopo la revisione della denominazione avvenuta nel 2009 con la nuova OCM, incide significativamente sulle caratteristiche strutturali della vitivinicoltura veneta. Dal punto di vista commerciale il 2011 è stata un’annata positiva dopo la crisi del 2009 e i segnali di ripresa osservati nel 2010. Fonte: Mimmo Vita. China wine blog: Grape Wall of China, a nonprofit site with wine makers, distributors, academics, writers, consultants and consumers as contributors.
The Wine Curmudgeon. - China Wine Online. Indian Wine Academy (International Wines, International Wine News, Indian Wines, Indian Wine News, World Wine, World Wines, World Wine News, Asian Wines, Asian Wine News, Champagne News, Beer News, Wine Education, Education of Wines, Retail, Hotel, Wine C. Aristide, The Wine Blog. Appunti digòla.