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10 of the Greatest Marketing Innovations in the Past 10 Years 10 of the Greatest Marketing Innovations in the Past 10 Years What we love about marketing is that it is a continually in a state of evolution. From email and mobile to the real-time web, to social acquisition and personalization capabilities, marketing technology innovates and improves. Through all of this, the best marketing innovations find ways to improve an organizations ability to foster and develop relationships with customers and prospects. In celebrating Neolane’s 10 years of marketing technology innovation we wanted to take a look back at 10 of the greatest marketing innovations of the past decade, in an approximate order of significance. Read on and we hope you enjoy the look back!
Les tendances du WebMarketing Last trends USA
Les programmes transmédia s'apprêtent à débarquer Les programmes transmédia s'apprêtent à débarquer Une série de TF1 dont les téléspectateurs peuvent influencer le scénario sur le blog de l'héroine. Une websérie non-linéaire sur Arte, dont les personnages existent sur Facebook et Twitter, et dont les spectateurs peuvent naviguer entre une centaine de modules diffusés sur le web et le mobile, dans l'ordre ou le désordre. Un jeu qui s'articule autour d'un site communautaire, d'une série télé et d'un jeu de cartes à collectionner... Tous ces objets audiovisuels non identifiés ont un point commun : ce sont des contenus transmedia. Un vocable encore peu répandu, mais qui correspond à une évolution bien réelle du divertissement, à l'heure du téléspectateur et de l'internaute multitâches. Il ne faut toutefois pas confondre le transmedia avec le crossmedia, qui consiste à décliner un même contenu sur plusieurs plateformes.
Top 100 Internet Trends of 2010 - From Deceptive Chalk Art to Robot Fitness Coaches (COUNTDOWN)
Seven Technologies That Will Rock 2011 Seven Technologies That Will Rock 2011 So here we are in a new decade, and the technologies that are now available to us continue to engage (and enthrall) in fascinating ways. The rise and collision of several trends—social, mobile, touch computing, geo, cloud—keep spitting out new products and technologies which keep propelling us forward. Below I highlight seven technologies that are ready to tip into the mainstream 2011. Before I get into my predictions, let’s see how I did last year, when I wrote “Ten Technologies That Will Rock 2010.”
At the start of every year, it’s fun to think about what’s next. However, for the creative professional community, considering the future is not just a casual exercise. It’s a necessity. The creative industries are rapidly changing, as is the way we manage our own creative careers. Do you rely on the web for inspiration, feedback, or any other part of your creative process? Do you rely on online networks or websites as a source of new customers, clients, or collaborations? Shaping the Future: 7 Predictions for the Creative Community Shaping the Future: 7 Predictions for the Creative Community
Top 100 Trends in 2010 - From 2010 Trend Reports + Pro to Holiday Portrait Fails (COUNTDOWN)
Online Marketing Trends – 7 Top Influential Marketing Trend Websites
91,176 views Featured in : Business & Mgmt, News & Politics A compilation of the 15 biggest marketing trends to watch in 2011 by award winning Influential Marketing blogger and author of Personality Not Included, Rohit Bhargava. ... 15 Marketing & Social Media Trends To Watch In 2011 15 Marketing & Social Media Trends To Watch In 2011
Le coup de vieux des Bobos, place aux Hipsters
Social Commerce, Six Killer Ideas for 2011 | Social Media Journal Social Media has become a proven success for most companies. Social Media has allowed for better insights into current and potential customers and has helped brands connect with a wider base of customers. As the art of reputation and conversation management are becoming more broadly mastered by brands, we are finding that marketers are upping their expectations. Leaders are now turning their focus to Social Commerce. Their goal is to find measurable sales opportunities via Social Media platforms: This blog will focus on 6 areas of Social Commerce (with a focus on Facebook) to tap into in 2011: Social Commerce, Six Killer Ideas for 2011 | Social Media Journal