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The State of Social Marketing 2011 – 2012. InShare1,121 The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012.

The State of Social Marketing 2011 – 2012

You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. 48 Free Social Media Monitoring Tools - Summify. Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools.

48 Free Social Media Monitoring Tools - Summify

Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. Secure Data Logistics. Social media around the world 2011. 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far) Guide Iniciation aux Médias Sociaux pour les PME. 15 Tips For A Successful Facebook Ads Program. If you’re a marketing or advertising professional, then lately you’ve probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’.

15 Tips For A Successful Facebook Ads Program

That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story. First, let’s consider some statistics: “More than half of 25 to 34-year-old social network users say they can’t live without their social media sites” – eMarketer 2011“9 out of 10 Internet users visited a social networking site each month in 2010″– comScore, February 2011“74% of consumers are influenced to buy AFTER soliciting feedback from social media ” – comScore, February 2011“67% of Twitter users who become followers of a brand are more likely to buy from that brand” – comScore, February 2011“60% of Facebook users who become fans of a brand recommend that brand to a friend ” – comScore, February 2011 1. 21 Creative Ways To Increase Your Facebook Fanbase.

If you build a Facebook Page, will fans come?

21 Creative Ways To Increase Your Facebook Fanbase

This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. 11 Ways to Find New Content for Your Social Strategy. Is your business running out of content ideas? Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere.

Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market. Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon. HOW TO: Set Up a Facebook Page.

6 Tips for Starting an Online Community. Are you considering building an online community? In order to build a strong community , there are a few key factors every business should take into consideration. This article will assist you in gathering the building blocks for a strong online community. #1: Know Your Audience Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience .

7 Steps to the Perfect Social Media Plan. Do you dream about the perfect social media plan?

7 Steps to the Perfect Social Media Plan

The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. 40 outils Facebook indispensables. Cet article a été publié il y a 2 ans 10 mois 17 jours, il est possible qu’il ne soit plus à jour.

40 outils Facebook indispensables

Top Ten Favorite Social Media Tools For Daily Use. There are many online tools I use every single day to manage my social media marketing effectiveness.

Top Ten Favorite Social Media Tools For Daily Use

In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social media resources for readers of SUCCESS. Of course I said yes – here they are! (It’s a delight and honor to be one of three featured expert interviews on the CD that comes with the magazine, along with Peter Guber – author of Tell to Win, and leadership guru, John C. Maxwell. How to: Evaluate and Compare Social Media Tools. What is wrong with this question?

How to: Evaluate and Compare Social Media Tools

I am evaluating Meltwater, HubSpot and CoTweet. Which one should I choose? The question makes the incorrect assumption that the three options are comparable. Meltwater Buzz, HubSpot and CoTweet are not competitors but complimentary tools. Top 75 Apps for Enhancing Your Facebook Page. Have you customized your Facebook page?

Top 75 Apps for Enhancing Your Facebook Page

There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? 73 Essential Social Media & Tech Resources for Small Businesses. As a small business owner, your time is limited.

73 Essential Social Media & Tech Resources for Small Businesses

Each week we put together a roundup of essential social media resources to help you stay on top. 5 YouTube Marketing Tips for Better Engagement. Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay.

In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content. Just as Facebook has become an incredibly popular place for brands to maintain a dialogue with their customers, YouTube offers a similar opportunity, although the conversation is driven primarily by video content. So how do companies make the most of the conversations happening on YouTube? 1. Outils référencement social / Veille. Emerging Top 100 Tools for Learning 2011. Centre for Learning & Performance Technologies The Toolbox Share your Top 10 Tools to help build the 2011 list This is the 5th annual Top 100 Tools for Learning list I have built based on the contributions of learning professionals worldwide.

I am now compiling the Top 100 Tools for Learning 2011 193 contributions so far Latest contribution: 26 June, 2011 List will be finalised 13 November, 2011 KEY Links to previous years' lists: 2010, 2009, 2008 and 2007 F = Free, C= Commercial, D=Download, S=Server, O=Online Cells shaded blue are new tools on the list this year, green are returners. 19 Social Media Best Practices. Les typologies des interactions avec une marque sur les médias sociaux. Le cahier réseaux sociaux 2010 – ebook par OWNI. Owni, c’est quoi ? Owni est un Webzine que j’aime particulièrement et que je lis régulièrement, les articles publiés sont de qualités, bref un incontournable… En cette fin d’année, Owni propose plusieurs ebooks sur des thématiques aussi différentes que passionnantes : Journalisme, Hadopi, Wikileaks… Ces ebooks sont en réalité des compilations des meilleures articles publiés en 2010, vraiment excellent !

En savoir plus sur Owni : « Groupe de médias français et européen et « thinktank » à ciel ouvert, au sein duquel collaborent 20 éditeurs et journalistes permanents, plus de 600 blogueurs, des développeurs, des designers, des entrepreneurs, des étudiants et des chercheurs… Nous y expérimentons le « Digital Journalism » (datajournalism & information en réseau) et cherchons à comprendre le monde qui nous entoure sous un regard critique, constructif et technophile. » Un court extrait de l’ebook Réseaux sociaux : Mais alors quelles conclusions tirer de tout ce qui vient d’être dit ? Top 10 Social Media Blogs: The 2011 Winners! Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!

Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). 24 Professional Events & Organizations for Social Media Strategists. Stratégie marketing et Social Média. Les individus modifient le paysage de l’information via les réseaux sociaux avec un impact non négligeable pour la marque qui s’y intéresse.

Internet s’est transformé en un gigantesque réseau de conversations où « chacun y partage ses opinions en temps réel auprès d’une communauté d’amis plus ou moins proche », comme l’affirme Bruno Clément. Facebook page tutoriel. Bostinnovation: Boston Innovation and Tech News Blog. Files/2010/12/reseauxsociaux-ebook-final.pdf. 7 new year's resolutions for getting the most out of social media.

150+ Business and Marketing Resources From 2010.