The State of Social Marketing 2011 – 2012. InShare1,121 The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. In 2012, social media marketing, driven by these innovations, will only continue to mature.
Not all customers are created equal. This year, at the second annual Pivot Conference, we explored the evolving landscape for consumerism as colored by the emergence of Social Consumers. To help brands more effectively plan for improving customer engagement and experiences in 2012 and beyond, the Pivot team, along with The Hudson Group, surveyed 181 brand managers, agency professionals, and experts. 1. Tags: 48 Free Social Media Monitoring Tools - Summify. Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately.
Group A Seesmic Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. HootSuit Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. PostRank Twitter account: postrank Postrank has two tools. Social Mention SocialPointer SocialSeek Twazzup Twitter account: twazzup Twazzup is real-time news platform. TwitterCounter Group B Addictomatic Klout. Secure Data Logistics. Social media around the world 2011. 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far) Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise?
Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? And of course, there’s the ongoing social media ROI debate: how do I measure this? What to do? Social Media Strategy and Best Practices 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events?
Is Social Media Really Living Up to Expectations? Gotta love this post for the title alone. J.D. Guide Iniciation aux Médias Sociaux pour les PME. 15 Tips For A Successful Facebook Ads Program. If you’re a marketing or advertising professional, then lately you’ve probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’. That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story.
First, let’s consider some statistics: “More than half of 25 to 34-year-old social network users say they can’t live without their social media sites” – eMarketer 2011“9 out of 10 Internet users visited a social networking site each month in 2010″– comScore, February 2011“74% of consumers are influenced to buy AFTER soliciting feedback from social media ” – comScore, February 2011“67% of Twitter users who become followers of a brand are more likely to buy from that brand” – comScore, February 2011“60% of Facebook users who become fans of a brand recommend that brand to a friend ” – comScore, February 2011 1. Like Google, Facebook makes its money when a user clicks an ad. 21 Creative Ways To Increase Your Facebook Fanbase.
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!) The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
Unfortunately, this strategy may not be that effective and can, in fact, often backfire. There are several reasons not to use the Suggest to Friends feature: #1: Embed Widgets on Your Website #15. 11 Ways to Find New Content for Your Social Strategy. Is your business running out of content ideas? Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market. Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.
Here are 11 proven tactics to help you never run out of content: #1: RSS Reader: Scan It Daily A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Organize your feeds into folders and sort by category for easy scanning; you can combine topics you find in your industry’s blogs with your own commentary to create posts that stand on their own. #2: Make Every Employee a Marketer #3: LinkedIn Groups #4: Forums. HOW TO: Set Up a Facebook Page. 6 Tips for Starting an Online Community. Are you considering building an online community? In order to build a strong community , there are a few key factors every business should take into consideration. This article will assist you in gathering the building blocks for a strong online community. #1: Know Your Audience Every business should begin its focus on its audience, the customers.
What are demographics, you ask? General categories of demographics use age, gender, life-cycle stage, income, social class, lifestyle, education, religion and location and are collected by varying means of market research. If you know who your audience is, your business will be better able to understand the needs of and what drives the audience. . #2: Know Their Needs How does a business find out what its audience needs? How can you get in front of your audience to ask about their needs? TrueBlue Community lets members make friends and make plans, discuss restaurants, sightseeing and travel tips. #3: Know Your Business #4: Know Your Stuff. 7 Steps to the Perfect Social Media Plan. Do you dream about the perfect social media plan?
The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche! You know the social media template I am talking about. The question is does the perfect social media template or strategy for your business exist?
A perfect strategy or template, well probably not! Do you want the answer? Here ya go… Step 1: Do your own research on how to best leverage social media to meet business goals and objectives. Step 2: Develop a business and integrated marketing plan inclusive of goals and objectives. Step 3: If you don’t have the skills and knowledge of social media internally, hire the agency or consultant to help you integrate social media into your business. Do you see any theme here peeps? Your Turn Connect: Pam Moore. 40 outils Facebook indispensables. Cet article a été publié il y a 2 ans 10 mois 17 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Deuxième épisode de notre série consacrée aux outils destinés à rendre votre web plus agréable.
Aujourd’hui Facebook. Des outils qui vous permettrons de : Bloquer des personnesCréer un livre de vos publicationsCréer un F-storeModifier et optimiser vos paramètres de confidentialitéObtenir des statistiques sur vos amisSavoir qui a consulté votre profil (ATTENTION : ceci est une blague. Je tiens à repréciser que cette liste est loin d’être exhaustive. *Pour l’installation des scripts userscript, l’extension Greasemonkey est nécessaire. Source des images : Top Ten Favorite Social Media Tools For Daily Use. There are many online tools I use every single day to manage my social media marketing effectiveness.
In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social media resources for readers of SUCCESS. Of course I said yes – here they are! (It’s a delight and honor to be one of three featured expert interviews on the CD that comes with the magazine, along with Peter Guber – author of Tell to Win, and leadership guru, John C. Maxwell. My audio interview is all about how to build “social equity” through relationship marketing. Here’s my top ten tools: 1. A fantastic free online tool to manage multiple social media profiles, pre-schedule updates for specific days and times, monitor keywords and analyze statistics. 2.
The top link shortening service, ideal for Twitter but just as useful for Facebook and even email marketing to track clicks. 3. 4. How to: Evaluate and Compare Social Media Tools | oneforty. What is wrong with this question? I am evaluating Meltwater, HubSpot and CoTweet. Which one should I choose? The question makes the incorrect assumption that the three options are comparable. Meltwater Buzz, HubSpot and CoTweet are not competitors but complimentary tools. I hear similar questions from community managers, marketers and product managers. There are hundreds of social media tools out there vying for your attention, but few do a great job of defining what they actually do and do not do.
Let’s group the tools by function, or “what they do”. Social Medial Monitoring (SMM) tools, often called listening platforms, are where most social media strategies begin – monitoring and tracking mentions of your brand, products, competitors and industry issues. In general, SMM tools rarely compete with tools in other categories, but there are some SMM tools that over lap with the 2nd category of tools, Social Media Engagement (SME) tools. Top 75 Apps for Enhancing Your Facebook Page. Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps.
These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? Why add apps to your Facebook Business (Fan) page? In other words, every time a fan interacts with your Fan page, it’s free advertising for you because each fan’s activity goes out into their stream (their wall and their friends’ News Feeds).
Facebook App Directory However, there are literally tens of thousands from which to choose. There’s also Appbistro where you can browse their comprehensive directory of apps for businesses. You can track your metrics via Facebook Insights and see which of your tabs gets the most clicks as shown in the screenshot below: Facebook Insights - Tab Views Custom Landing Tabs TabSite - Facebook App See also: 73 Essential Social Media & Tech Resources for Small Businesses. As a small business owner, your time is limited. Each week we put together a roundup of essential social media resources to help you stay on top. We wanted to give you even more of a leg up with this megalist of our top small business resources from the past few months, including social media, tech, startups, marketing & advertising, dev & design and mobile posts that were written with small business in mind.
5 YouTube Marketing Tips for Better Engagement. Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay. In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content. Just as Facebook has become an incredibly popular place for brands to maintain a dialogue with their customers, YouTube offers a similar opportunity, although the conversation is driven primarily by video content.
So how do companies make the most of the conversations happening on YouTube? 1. A classic example of this is “Will it Blend?” 2. 3. 4. 5. . “10,000 people in Acme’s YouTube community ‘liked’ this video. Outils référencement social / Veille. Emerging Top 100 Tools for Learning 2011. Centre for Learning & Performance Technologies The Toolbox Share your Top 10 Tools to help build the 2011 list This is the 5th annual Top 100 Tools for Learning list I have built based on the contributions of learning professionals worldwide.
I am now compiling the Top 100 Tools for Learning 2011 193 contributions so far Latest contribution: 26 June, 2011 List will be finalised 13 November, 2011 KEY Links to previous years' lists: 2010, 2009, 2008 and 2007 F = Free, C= Commercial, D=Download, S=Server, O=Online Cells shaded blue are new tools on the list this year, green are returners Click HERE to share your Top 10 Tools to help build the 2011 list Glogster and Eduglogster Make an interactive poster Etherpad + clones e.g. SchoolTube Video hosting for teachers and students Scratch Create and share interactive stories, games, music and art. 19 Social Media Best Practices.
Les typologies des interactions avec une marque sur les médias sociaux. Le cahier réseaux sociaux 2010 – ebook par OWNI | Le Marketing sur le Web ... Social. Top 10 Social Media Blogs: The 2011 Winners! 24 Professional Events & Organizations for Social Media Strategists. Stratégie marketing et Social Média | Blog stratégie marketing.
Facebook page tutoriel. 64 Social Media Resources from 2010 | Bostinnovation: Boston Innovation and Tech News Blog. Files/2010/12/reseauxsociaux-ebook-final.pdf. 7 new year's resolutions for getting the most out of social media. 150+ Business and Marketing Resources From 2010.