Social Media : Les leviers promotionenels des medias sociaux et les indicateurs de performance. Social CRM By Fabio Cipriani. Zuberance Advocate. The Zuberance Advocate Platform is a social marketing platform focused on Brand Advocates to help companies identify and mobilize their Brand Advocates, plus track results of Advocate marketing programs in real-time.
The Zuberance Advocate Platform consists of integrated Advocate Apps, Advocate Analytics and Advocacy Engine. Companies use the platform to mobilize their Brand Advocates to amplifying positive word of mouth and increase qualified leads, traffic and sales. After the jump – what you need to know about the Zuberance Advocate Platform. The application in a sentence Delivered as a hosted service, the Zuberance Advocate Platform enables companies to systematically identify and mobilize their Brand Advocates, plus track results of Advocate marketing programs in real-time. Vitrue. Vitrue publishes software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media networks.
Anchored by the Vitrue Social Relationship Management (SRM) Platform, Vitrue works with marketers of all sizes, from global brands to local businesses, as well as agencies, to deliver a turnkey, comprehensive solution to message, manage, measure and maximize interactions across Facebook and Twitter. Ways the product benefits social media campaigns.
The Syncapse Platform. The Syncapse Platform is an enterprise Software-as-a-Service (SaaS) application designed to help marketers create a global, cross platform social media presence with reduced complexity and risk.
The application currently operates on Facebook, Twitter, MovableType.org, WordPress and YouTube, staying on top of social media developments with a team that conducts biweekly feature updates to the tool. Ways the product benefits social media campaigns. StrongMail. StrongMail Social Studio is an integrated platform for referral marketing, social sharing and campaign management.
It’s designed to enable marketers to identify and engage their brand influencers in social media with detailed performance metrics to help them understand the impact of social media on their businesses. After the jump – what you need to know about StrongMail Social Studio. The application in a sentence StrongMail Social Studio is a comprehensive social media marketing platform that includes a referral marketing solution (Influencer), a social sharing widget for web and email (Social Notes) and a campaign management application for Facebook and Twitter (Social Direct). Ways the product benefits social media campaigns. Simplify360. Simplify360 is a social analytics, engagement and campaign platform to monitor brands on social networking sites, news sites, blogs and video sharing portals based on keywords and classify them using automated sentiment analysis.
Users can create online campaigns to schedule messages to multiple networking sites, run polls, conduct email campaigns and more. Simplify360′s collaboration framework allows team task assignments. Shoutlet. Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication.
In one interface, it includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce and real-time analytics. This post was updated on April 5, 2011. Read the update here. Offerpop. Offerpop is a Web-based social marketing platform which helps brands recruit, engage and convert customers on Twitter and Facebook.
Scalable to serve organizations getting started with social marketing, as well as agencies and their multi-channel marketing programs, Offerpop includes a campaign builder, instant landing pages and built-in reports along with a growing number of social marketing apps. Ways the product benefits social media campaigns Offerpop allows companies to create professional, brand-friendly social marketing campaigns quickly; socially-enable their email marketing campaigns, Web site or Advertising programs; and track all results in real time. NetVibes. Netvibes was founded in 2005, pioneering the dashboard concept of managing and monitoring activities across the real-time Web.
Netvibes’ two-in-one real-time feed reader – with both widget and reader views – accesses all apps activities, widgets and feeds in one place and can also be used on mobile devices, including the iPad, iPhone and Android. For most users, it’s free. After the jump – what you need to know about Netvibes. The application in a sentence Netvibes is a personalized dashboard helping millions daily to monitor, personalize and publish all aspects of their daily digital lives. LoyaltyMatch On Demand. Loyalty programs need to do more than just give customers rewards for making purchases.
To be successful, they must to create emotional bonds with customers that foster continuing relationships. LoyaltyMatch OnDemand Social Loyalty is designed to improve upon the traditional tiered-based loyalty program model by taking advantage of the social incentives, interactions, gaming and word of mouth of social media. KickApps. KickApps is a social media web site authoring and social content management system system.
Web publishers and marketers can develop branded communities, social applications and interactive widgets – both on their domains and across the social web – to drive customer and employee relationships and grow online audiences. Content, user experience and social graph can be consistent across all platforms. The platform includes KickApps AppStudio, a drag-and-drop interface that lets nontechnical users build highly customized online experiences. After the jump – what you need to know about KickApps. JitterJam. JitterJam is a comprehensive web-based Social CRM system that combines social media, email and mobile engagement with a contact database and the tools designed to turn social interaction into opportunities. With JitterJam, brands can manage the entire social marketing process – discovery of new consumers, engagement in social conversation, development of a detailed social profile, obtaining permission to market, sending both broadcast and targeted communications and measuring the effectiveness of messaging and campaigns – all through a single, cohesive platform.
After the jump – what you need to know about JitterJam. The application in a sentence. Involver AMP. After several months of beta testing at sites such as Facebook and The White House Commission on Remembrance, Involver this week publicly released its Audience Management Platform (AMP). AMP is an integrated social marketing dashboard allowing users to monitor, publish, schedule and manage their brand’s strategy and presence across the social web. After the jump – what you need to know about Involver AMP. Hootsuite. HootSuite bridges social listening and publishing tools with customer relationship management functions to launch marketing campaigns, identify and grow audiences, and distribute targeted messages across multiple channels. Using HootSuite, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
After the jump – what you need to know about HootSuite. The application in a sentence. Gigya. Gigya is a software-as-a-service technology for scalable social CRM, deigned to unify the most popular identity and social providers including Facebook, Twitter, PayPal and LinkedIn and bring social sign-in features and benefits to corporate websites. It can help online businesses deepen customer relationships and drive social registrations, word of mouth and social interaction for websites and applications. Gigya also offers analytics, consulting and support to every implementation. Ways the product benefits social media campaigns Gigya provides ways for brands to enable and utilize social registrations to obtain better information on customers in order to increase customer value, open new communication channels and improve social engagement Coolest feature.
FaceTime Socialite. FaceTime Communications new Socialite provides granular control of social platforms like Facebook, LinkedIn and Twitter. The application is available as a software-as-a-service deployment (SaaS) or as an on-premises solution as a module of FaceTime’s Unified Security Gateway. Socialite can be deployed as a hybrid solution defining both on-network policy and roaming policy for people off-network. Compass Labs.