Top 50 des mots les plus chers sur Google Adwords - Mots clés Adwords les plus chers. HOW TO: Get the Most Out of Google AdWords. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Google AdWords (those sponsored links that appear alongside search results and web content) can be one of the most cost-effective ways to advertise on the web. Your ads are highly targeted based on keywords, and you don’t pay for anything unless they are clicked. But often, small businesses set up a campaign and load it with relevant phrases, only to see little traction.