Pinterest commence à apporter un sérieux trafic aux e-commercants [infographie | social commerce] Pinterest, ce réseau social visuel dont je vous ai parlé récemment, est en train de faire de plus en plus de vagues aux Etats-Unis. Problème pour les francophones, s’il en est un : il est encore quasi inconnu chez nous. Normal le site est en beta depuis plus d’un an et demi (comprenez sur invitation). Pourtant l’intérêt qu’ont les américains pour ce nouveau venu du web social est très marqué. Une infographie publiée par Monetate et reprise par mashable montre que Pinterest pourrait changer la face du social commerce. Surtout dans les catégories comme la nourriture/recettes, la décoration et les vêtements (58% des membres sur Pinterest sont des femmes, c’est donc un réseau social très féminin). En apportant plus de trafic visiteur aux sites e-commerce que Google +, ce réseau social commence à apparaitre dans le trafic référant des e-commercants US.
On s’en reparle dans quelque temps… [via] How Pinterest is secretly profiting from your links. Is surprise-hit Pinterest covertly capitalizing on the product-sharing behaviors of its burgeoning user base? Evidence amassed by savvy observers suggests as much. Pinterest is the invite-only digital pin-board site where people, mostly arts and crafts enthusiasts between the ages of 25 and 44, “pin” products, recipes, and photos to themed boards. The two year-old company is an insanely buzzy up-and-coming social network that attracts millions of visitors each week. But unbeknownst to the average user, Pinterest is automatically swapping out the links behind product pins, using a third-party service called Skimlinks (a thriving business of its own), with its own affiliate links.
A pin that points to a product on Amazon, for instance, will pass the clicker through to the product page with a Pinterest affiliate code thrown in for good measure. “I, like many people, don’t have a problem with Pinterest making money off of user content,” Davis wrote. How can Pinterest be used to market a clothing and/or fashion brand. Pinterest: What is driving the rapid growth in daily and monthly active users of Pinterest. Real Simple: Pinterest Drives More Traffic For Us Than Facebook. What's behind the Pinterest craze? 15 super-users share their thoughts | It may be a niche social network, but Pinterest is growing like mad.
While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion). From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million.
That’s some serious growth. But, not only is Pinterest adding thousands of users each month. Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+). But WHY is the site so damn popular? Kary Delaria 1. For me, it’s actually a diversion. 2. It really varies, deepening on my workload , but I’d say maybe about 5 or more hours a week, on average. 3. There’s no talking. 4. I think this really comes down to the lack of “chatter” happening on Pinterest.
Also? 5. Mariam Shahab 1. 2. 3. 4. 5. 1. 2. Joe Waters: Why and How Causes Should Use Pinterest. One site I'm committed to spending more time on in the new year is the virtual pinboard Pinterest. It's easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months! The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24.
Here's a site that already has the audience everyone wants: women and moms who make most of the household buying decisions. I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. When I needed a place where I could display pictures of people who had snapped a picture of themselves with my book Cause Marketing for Dummies Pinterest gave me an easy place to pin, organize and see them all at once.
I also created a board for cause marketing promotions I liked. Pinterest users are also pinning about brands, such as Starbucks. The Art and Power of Pinterest (guide for brands and others) Remember those ‘vision boards’ we were all making a few years back after reading The Secret? You know, back when we believed if we envisioned WHAT we wanted it would come true if we just BELIEVED. Well it’s back. Kinda –sorta. And it has gone digital. This time it is called Pinterest (Yeah that is PIN and INTEREST combined into one new fun word) You ‘pin’ (okay SAVE) things you like to ‘boards’ (okay pages).
These are three things I ‘pinned’ for a board I created called: “Things I would wear if I was still skinny” You can add things to your boards in 3 ways: You can browse the millions of things already found on others boards and re-pin it to your board.You can use a toolbar app to pin things you find on the internet.You can upload images from your computer to your boards. Marcy is that all there is to it? No. One of the more interesting features happens when something is pinned directly from a website. Why is that a big deal? Well, take a look at the header below.
In a word? Brilliant. Still? Seven Cool Ways to Use Pinterest. Have you joined Pinterest yet? I have to admit – I’ve been pretty obsessed with it in the last few weeks as I started pinning things and exploring the community. And some pinners are using this new network in really cool ways. For those who’ve not yet familiar with Pinterest, the concept is pretty simple. When you sign up, you create “boards” – as many or few as you want.
Each board has a certain theme. When you come across something you like online and want to both remember (like a bookmark) and share with others, you can pin it to one of your boards. Your homepage is filled with the pins from the people/boards you’re following. The most common boards I see are for recipes, craft projects, fashion, and humor, but more and more, people are starting to get creative, which is super inspiring. Create a gift registry. This list tip comes from Kenna Griffin from Prof KRG. Pin your best blog posts. Start a Pinterest book club. Use Pinterest for project management. Pin as an affiliate. 5 Pinterest Tips for Beginners. There has been a lot of buzz about Pinterest recently. Pinterest is just a few months old, but it has already reached top-10 status for visitors among social networks recently.
In fact, here in Type-A Parent, I am seeing now that many days Pinterest drives as much traffic as Facebook (which has long been a steady leader in referrals). If you are jumping in because you have heard all the buzz, here are five Pinterest tips for beginners to help you navigate and understand this new site.
Pinterest is much more interesting when you have a steady flow in your friend stream, which is what you see when you log in and go to the Pinterest home page. Also be sure to check out the Pinterest Profile Linkup to add your profile and find others to follow. Finding killer content to pin can be challenging, but repinning is so easy. Pinterest is definitely addictive, but don’t let that scare you away. One, have pinnable content (a great photo is required).
*Affiliate link Rating: 8.0/10 (5 votes cast)