Matthew Walls: technology will change consumers’ experience of marketing | Media Network | Guardian Professional. How technology is changing marketing | Media Network. A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. To explore these issues, the Guardian, in association with software firm Adobe, invited a panel of five top marketers and digital chiefs to discuss the matter before an audience of about 50 marketing and digital professionals.
Digital marketing has also greatly increased relevancy. At the table Credits. CBBC Newsround - Bionic arm restores sense of feeling for two men. This page was made on Thursday 9th October 2014Last updated at 11:29 Igor Spetic and his new prosthetic hand Two men have been able to feel using a new type of bionic arm say US scientists. Sensors on the artificial hand are used to send signals to the nerves in the upper arm so that patients can get their sense of touch back. It means that people can do much more delicate tasks and tell what they are touching and how hard they are gripping things. This kind of technology could be much more widely used in the future. When someone loses an arm or leg they can be given a replacement version known as a prosthetic limb. They are often made of plastic or metal and allow people to do things like walk again. There have been advances in the technology used but it is not the same as having your own arm or leg. One of the men to get the new type of bionic arm is called Igor Spetic, he lost his right hand in an accident four years ago.
Login - WGSN Fashion Trend Forecasting and Analysis.
Branding. OMC Industrial Design Studios by OMC. Vee – Bathing Crystals - PIDA Korsnäs. What Role Does Technology Play in Record Levels of Income Inequality? The signs of the gap—really, a chasm—between the poor and the super-rich are hard to miss in Silicon Valley. On a bustling morning in downtown Palo Alto, the center of today’s technology boom, apparently homeless people and their meager belongings occupy almost every available public bench. Twenty minutes away in San Jose, the largest city in the Valley, a camp of homeless people known as the Jungle—reputed to be the largest in the country—has taken root along a creek within walking distance of Adobe’s headquarters and the gleaming, ultramodern city hall. The homeless are the most visible signs of poverty in the region. But the numbers back up first impressions.
Median income in Silicon Valley reached $94,000 in 2013, far above the national median of around $53,000. Yet an estimated 31 percent of jobs pay $16 per hour or less, below what is needed to support a family in an area with notoriously expensive housing. Even some of the area’s biggest technology boosters are appalled. 15 Most Futuristic Architecture Projects of Zaha Hadid.
Zaha Hadid is a name that is synonymous with stunning design and innovative architecture. She was the first woman to win the Pritzker Architecture Prize way back in 2004. With over 950 projects that are spread across 44 countries, it has become a trusted brand that is easily recognized and is revered in the world of architecture. Over the years Zaha Hadid Architects produced some of the most amazing and futuristic buildings ever conceived. Design for the BEKO Building in Belgrade (BI) From United States to the Far East, from the affluent Middle East to the heart of modern London, you can today see the works of this ingenious architect all across the globe. London Aquatics Center While Zaha Hadid Architects might have come up with far more amazing buildings with fascinating form, the London Aquatics Center is unarguably the most viewed. An undulating roof sweeps up from the ground as a wave, enclosing the pools of the Center with its unifying gesture. Heydar Aliyev Center, Azerbaijan.
Transparent S-House leaves little to the imagination. The S-House, by Yuusuke Karasawa Architects (Photo: Koichi Torimura) Image Gallery (42 images) Even in a city that boasts an above-average proportion of quirky homes, Tokyo's S-House, by Japanese architect Yuusuke Karasawa, stands out from the crowd. Not to be confused with that other S House by Vo Trong Nghia Architects we previously reported on, each of this particular home's facades is made from transparent glass.
View all Completed earlier this year and located near Omiya train station in Saitama, Tokyo, the S-House takes up a physical footprint of 50 sq m (538 sq ft) in a narrow plot surrounded by other houses. The home's unusual – indeed impractical – design is perhaps best understood as an architect's response to our own post-internet era of limited privacy. "I'm trying to present [S-House] as a prototype of architectural space suitable for the age of the network and information," explains Karasawa (via Google Translate). Source: Yuusuke Karasawa Architects via Dezeen Share. COAST office architecture. From Architecture To Science Fiction - 93 Buildings. New trends emerge in architecture. Old styles are left behind and architects now go for the ultra-modern look, the futuristic style of buildings. They shouldn’t be blamed for this, don’t get me wrong, I actually admire this attitude. It’s bold and it must be appreciates because they’re looking ahead in the future and setting some landmarks for the young architects that will come.
For us, the humble mortals, they’re offering a great spectacle of shapes and colors, leaving us the opportunity to simply gaze at their brilliant work. You know how in the 90’s, many great architects were gathered in Netherlands to rejuvenate the city with modern buildings? You may have seen some of these buildings, they’re already classics among the fans of conceptual architecture, but I bet that there are some of them that you will see for the first time. Sonnenhof ACME UN Memorial Agora Theatre – Lelystad, Netherlands Air Force Academy Chapel – Colorado, USA Apeiron Hotel – Dubai, UAE Art School – Singapore. BBC blows £220k of licence fee on training staff o use an iPhone | Daily Mail Online. 783 employees taught how to use the gadget over a period of three yearsLast year's training figure was £42,000 - which is the lowest so farBBC has spent around £2.5million buying more than 4,000 iPhones, 400 iPads and 800 MacBooks for staff in the previous two years By Amanda Williams for MailOnline Published: 08:38 GMT, 13 October 2014 | Updated: 10:03 GMT, 13 October 2014 The BBC has spent more than £220,000 on iPhone lessons for staff.
Figures have revealed the corporation spent licence fee payers' money teaching 783 employees how to properly use the gadget over a period of three years. This works out at a cost of nearly £300 per person. The BBC has spent more than £220,000 on iPhone lessons for staff. Earlier this year it was revealed that the BBC spent around £2.5million buying more than 4,000 iPhones, 400 iPads and 800 MacBooks for staff in the previous two years The BBC spent around £2.5million buying more than 4,000 iPhones, 400 iPads and 800 MacBooks for staff i.
The Gadget Show | Best buys, reviews and videos from the show. Digital Beijing. Energy, Waste & Recycling Beijing, China Studio Pei Zhu, Beijing, China Urbanus, China 2008 World Architecture Festival 2008 - Shortlisted Zhu Pei - Studio Pei Zhu The rapid development of the digital age has greatly impacted our society, our life and the urban realm. If the industrial revolution resulted in modernism, contemporary architecture needs to explore what will form out of the current revolution of information. Beijing’s government has promised the world that the 2008 Olympics will present the highest technological content of any in history. Conceptually, Digital Beijing was developed through reconsideration and reflection on the role of Chinese architecture in the modern information era. Resembling that ubiquitous symbol, the bar code, the building emerges from a serene water surface.
Solid and void become a construct to define the relationship between the exterior and interior as well. Digital Beijing is a manifestation of both program and its contemporary context. Wearable technology that feels like skin. Crime-fighting surveillance planes provoke privacy controversy. 12 October 2014Last updated at 19:41 ET By Ed Ram BBC News WATCH: How US surveillance planes are able to spot murders on the streets A US company has developed a way to monitor entire neighbourhoods, using a technology originally developed for the recent wars in Iraq and Afghanistan. But while police forces are excited by the prospect of getting access to the tech, privacy campaigners see it as a threat to citizens' constitutional rights. Bang. A shot is fired and someone has been murdered. A victim is found, the police alerted, but the perpetrator has vanished - without being seen. Such killings happen almost every day in the US - and when no witnesses come forward, it can be hard and very costly to convict the perpetrators.
Now, one company says it has an answer. By flying a special manned plane over a city, Persistent Surveillance Systems (PSS) says it is able to view and record everything that is happening on the ground across a 25-mile (40km) area. "Threat to democracy" “Start Quote. Google deleted thousands of images after celebrity hack. Tomorrow's cities - what happens when lights go out? In the first of an eight week series of articles about how technology is changing our cities, Jane Wakefield asks whether a city that is plugged into the network is vulnerable to hackers.
The nightmare scenario that has had government leaders and city bosses biting their fingernails for decades has come true. Chicago has been hacked. The traffic lights have ceased to function, leaving roads in chaos. The city has no electricity. It is in the hands of the hackers. If the scenario sounds far-fetched, you'd be right - for now at least. It is in fact just a scene from recently released video game Watch Dogs, which features a near-future Chicago in which players control Aiden Pearce, a highly skilled hacker who can break into the urban operating system that controls the infrastructure of the city.
But as cities become ever more connected to the network, with sensors in everything, including the roads, traffic lights and even the bins, could it really happen? Cities under attack Source: F-Secure. Interstellar (2014) Movie. Mankind was born on Earth. It was never meant to die here. Untitled Steven Spielberg Space Travel Project Post-Production: Filming completed; editing sound, music and effects as of December 14, 2013. Have an update? Send it in! Storyline The film will depict a heroic interstellar voyage to the furthest reaches of our scientific understanding. A sci-fi film that delves into Caltech physicist Kip Thorne's theories of gravity fields.
Additional Notes: The script is based on scientific theories developed by a Kip Thorne, a theoretical physicist, a gravitational physicist and astrophysicist at Caltech. The film will be co-produced and distributed by two studios, with Paramount Pictures handling Domestic distribution and Warner Bros. Few details are known about Matthew McConaughey's character, Oneohtrix Point Never goes intergalactic. The Venus Project. The Venus Project is an organization that proposes a feasible plan of action for social change, one that works towards a peaceful and sustainable global civilization.
It outlines an alternative to strive toward where human rights are no longer paper proclamations but a way of life. We operate out of a 21.5-acre Research Center located in Venus, Florida. When one considers the enormity of the challenges facing society today, we can safely conclude that the time is long overdue for us to re-examine our values and to reflect upon and evaluate some of the underlying issues and assumptions we have as a society. This self-analysis calls into question the very nature of what it means to be human, what it means to be a member of a "civilization," and what choices we can make today to ensure a prosperous future for all the world's people.
At present we are left with very few alternatives. The answers of yesterday are no longer relevant. Throughout history, change has been slow. Sustainable, economical and architecturally inspiring: the rise of timber as a modern construction material | Construction Global. Sustainable, economical and architecturally inspiring: the rise of timber as a modern construction material Timber is often regarded as one of the most sustainable materials for mainstream construction projects, while at the same time often criticised as being expensive and architecturally restrictive.
Yet new thinking has meant timber can now be approached as an economically viable option for large scale projects that does not mean sacrificing on architectural creativity. Leading the way in a new timber revolution is cross-laminated timber (CLT). Layers of softwood timber planks, of varying thickness (between approximately 20mm and 50mm), are glued and pressed together at right angles to each other.
This creates a solid cross section of timber, which can then be used as walls or floors. William Perkin High School, Greenford The £20 million school building opened just this year, with a total floor area in excess of 13,000m2 and space for over 1,200 students. Sustainability Conclusion. Tomorrow's cities: How the Venus Project is redesigning the future. 25 August 2013Last updated at 19:34 ET Is it possible to create a radically different society? One where material possessions are unnecessary, where buildings are created in factories, where mundane jobs are automated?
Would you want to live in a city where the main aim of daily life is to improve personal knowledge, enjoy hobbies, or solve problems that could be common to all people in order to improve the standard of living for everyone? Some may think it is idealistic, but 97-year old architect Jacque Fresco is convinced his vision of the future is far better than how we live today. Continue reading the main story To see the enhanced content on this page, you need to have JavaScript enabled and Adobe Flash installed.
All CGI images copyright the Venus Project. Audio by Jane Wakefield. Slideshow production by Paul Kerley. Related: Tomorrow's cities: The city of 2050 Tomorrow's cities: Do you want to live in a smart city? The Venus Project More audio slideshows: The man who built the Dome. We’ve made the Ebola crisis worse. So why was this epidemic not contained long ago, like previous ones? It didn’t help that it hit countries with few medics: Liberia was left with only 30 doctors when its civil war ended in 2003, compared with 2,000 beforehand. It is also down to the poorly resourced countries to report outbreaks; this one was not identified until March, three months after the first victim is thought to have caught Ebola from a fruit bat.
But previous, controlled episodes of the plague also occurred in poor African countries. This time, however, the world was slow to react. Kent Brantly – the American doctor who survived the virus – says that pleas for international help “appeared to fall on deaf ears”. That may have reflected budget cuts. . $1 billion from its planned two-year budget. This week, the Commons International Development Committee condemned the Government for cutting aid to Liberia and Sierra Leone, saying this may have helped compromise their health systems.