PPT Slide. L561: Digital Entrepreneurship: Spring 2007: Market analysis. Market Analysis. Marketing > Market Analysis Market Analysis The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
David A. Aaker outlined the following dimensions of a market analysis: Market size (current and future)Market growth rateMarket profitabilityIndustry cost structureDistribution channelsMarket trendsKey success factors.