5 Step Process for Social Media Success. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? Build Your Brand a Social Content Ladder in 5 Steps. Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters.
But those two letters are critically important to your company’s success. 10 Steps To Create The Ultimate Facebook Fan Page for Your Brand. Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant.
Companies today no longer control their own brand, the power has shifted to the masses. It is the public’s desire and feedback that will decide the brand’s fate in the end.