Infographic: The Hotel Price Index for #us and #canadian tourists. Twice-a-year, Hotels.com updates their Hotel Price Index, and this year I was contacted to design some new infographics to go along with the report.
InfoNewt worked with designer Jeremy Yingling to create two infographics for the current set of data from the first half of 2011. Since the research is global, we created one infographic based on American travelers and one based on Canadian travellers. The hotels.com® Hotel Price Index™ (HPI™) is a regular survey of hotel prices in major city destinations across the world. The HPI is based on bookings made on hotels.com and prices shown are those actually paid by customers (rather than advertised rates) for the first half of 2011. The report largely compares prices paid in 2010 with prices paid in 2011. The research is extensive, so we had to keep the information shared in the infographics fairly focused on only a few categories. Environmental Concern among Citizens Grows Exponentially in June. Internet Is Set to Overtake Newspapers in Ad Revenue. One-Third of Twitter Users Talk Brands.
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services.
An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them. Marketers using social media have tried to foster this type of earned media and other brand interactions, but a comparison of the study results with previous research, from October 2009, shows little change in consumers’ brand-oriented behavior. On Twitter, significant percentages of users who had connected with a brand would recommend, discuss or purchase from the company, but those numbers inched slightly downward over six months. On Facebook, users had similarly static opinions on the usefulness of social media to connect with brands.
Other consumers are content on the sidelines, using social sites primarily to connect with friends and family. Wie erfolgreich ist E-Mail Marketing wirklich? Sie sehen nicht viel Medienresonanz um E-Mail Marketing?
Stattdessen sprechen die Menschen über Social Media Plattformen, wie Facebook, Twitter etc.? Nearly Half of Mobile Ads Served to Smartphones. Reporting from Millennial Media, a mobile advertising network that reaches 83% of US mobile subscribers, indicates that smartphones account for almost one-half of mobile ad impressions in the country.
More subscribers may have feature phones, but they make up only about one-third of mobile ad views, likely because users have less interaction with advanced mobile content. For the first time, Millennial Media broke out ad serves on devices other than phones, on devices such as iPads, iPod touches and connected video gaming devices. They took a significant share of impressions, and iPad impressions climbed 713% during the first full week the device was available for purchase. iPhones continue to dominate impressions within the smartphone category, followed by BlackBerrys. But Android phones have gained the most ground, with ad requests rising 72% month over month. Requests were up 20% from Apple phones and 25% from BlackBerrys. 6 Future Stories That Will Dominate Social Media. The death of Michael Jackson, the rise of Justin Bieber.
Volcanic ash shutting down air travel over Europe, Ricky Martin outing himself. It’s usually the unexpected stories that take control of social media. However, there are a few major stories on the horizon that will likely inundate your social media world, and leave you wishing for an escape. Plan accordingly. World Cup The international football event might be taking place in South Africa, but the impact of a GOOOOOAL will be felt around the world. 2012 If the world is ending, you’ll want to say goodbye to your friends and loved ones as quickly as possible on December 21, 2012. Finding Consumers Who Are Ready to Buy - 48% uses YellowPages f local product & service search, 90% searchengines. According to research conducted by Burke and commissioned by the Yellow Pages Association (YPA), users of print and online directories are prepared to make a purchase after researching local businesses.
About eight in 10 users of either type of directory bought or planned to buy a product after their search. “Our biggest value to local businesses is our ability to generate qualified leads from consumers who are ready to buy something,” said Neg Norton, president of the YPA, in a statement. Mobile us Study: Mobile internet traffic is set to grow 400% by 2015. It looks like mobile phone providers will have video to thank for their increased revenues over the next few years.
According to a new study by British research firm Coda Research Consultancy, U.S. mobile data traffic will grow at a rate of 117% through 2015. What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. Und noch ne App zum telefonieren :-) ... "An iPhone App With Potential to Shake Up An Entire Industry" Those aren’t our words but the words of the NY Times to describe a new iPhone app called Line2, an app that can turn your iPhone into a better phone and an iTouch into an iPhone (where a Wi-FI signal is available).
