Onlinestudie. Top 2% of Twitter Users Generate 58% of Tweets : MarketingProfs. Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos. Most Twitter users (80.6%) have issued fewer than 500 tweets, while only 2.7% have made more than 5,000 tweets. Below, other findings from the Sysomos report titled Inside Twitter, based on Twitter activity of 20 million Twitter users in 2010. New-User Population Increased in 2010 New users accounted for nearly 44% of the total Twitter population from January to mid-August 2010, while those who created a profile before January 2009 accounted for just 4.7% of the total population. Interestingly, Twitter users are divulging more personal information in their Twitter profiles, including across key information categories: Personal bios: 63.3% of Twitter users now provide a personal bio on their profile, up from the 31% who did so in 2009.
NPR Twitter User Survey 2010. What “Like” Buttons Mean for Web Traffic [STATS] The new-this-year, yet somehow-already-ubiquitous Facebook Like button has been around just long enough to generate some interesting numbers relating to Facebook users and web traffic. The button, which launched in April at f8, Facebook's developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and many other kinds of publishers. A media analytics lead on Facebook's Developer Network Insights team crunched some numbers and found that Facebook Likes don't just generate interesting data about the "likers" (a.k.a. Facebook users who are also active on your website) themselves; this data also speaks volumes about clickthrough rates, time on-site and other engagement metrics. Stats About People On average, a Facebook user who "likes" your content has more than double the number of friends than does a typical Facebook user.
Understanding How and Why Facebook Users Interact with Brands. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers' news feeds. Fortunately, ExactTarget didn’t stop there, and did some research into what motivates users to Like companies on Facebook.
More Business Resources from Mashable: 2010 Eurocom Worldwide Technology Survey.