Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites. Drawing on two major trends—hyperlocalism and budget consciousness—daily deal sites in the U.S. have changed the business landscape, shifting how consumers search for bargains and connect with businesses large and small, national and local.
With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at the audiences of two major players, Groupon and Living Social, and what online couponers really want. U.S. Audience Profile: Groupon and Living Social. Facebook Launches “Social Deals” To Challenge Groupon. After several months of anticipation Facebook is launching its second deals program: Social Deals.
The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals are free to users; they’re mobile centric and operate like conventional coupons. By contrast Facebook’s new Social Deals, like Groupon or LivingSocial, must be purchased up front using money or Facebook Credits (the first use for real-world products/services). You actually buy a voucher that is then redeemed offline.
The Coupon Comeback. Todd Hale, Senior Vice President, Consumer & Shopper Insights, The Nielsen Company SUMMARY: Once on their way to extinction, coupons made a strong resurgence in 2009.
While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles. Back to the Future People of a certain age may nostalgically recall the sight of mom flipping through the Sunday newspaper to clip coupons from the numerous inserts stuffed in the paper.