Acidlabs. Competing Values - Leading Change and Innovation. Changeist. Business Model Alchemist. The thought* - imaginative, creative, innovative & visionary strategies. Papers. Group Partners – creators of 4D™ and Structured Visual Thinking™ Precious, strategic design & visual language. Strategic Design Scenarios. Jump Associates. Design Strategy. Strategy for brighter work and learning experiences. Design strategy. Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term.
This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. LPK Building Leadership Brands. Framework Design Strategist. Tom Hardy joined IBM in 1970 as an industrial designer and was involved in development of numerous products and systems, including the first IBM Personal Computer.
He moved into design management in 1981 and held positions at local, division and corporate levels. As Corporate Manager of the IBM Design Program, Mr. Hardy directed worldwide design and identity activities in collaboration with preeminent designers Richard Sapper and Paul Rand, while coordinating fifteen design centers in Europe, Japan and United States. Among results from the IBM "differentiated personality" strategy developed under his corporate direction was the highly successful ThinkPad notebook computer series. Innovation Consultants. Strategic Designer. The biggest challenge designers face is making themselves relevant to business.
Design + Strategy In doing research for the book The Strategic Designer: Tools and techniques for managing the design process, I had the opportunity to interview a number of leading design strategist, researchers and educators. I learned a great deal about the nature of creativity and design from these conversations, but there was one thing that stood out for me - successful designers are passionate about strategy.