Keeping Up With Skechers - Footwear News. NEW YORK — Skechers USA Inc. is about to get another serious dose of star power. The Manhattan Beach, Calif. -based company has tapped Kim Kardashian and her mom, Kris Jenner, for its Skechers Shape-ups global marketing campaign, slated to launch next spring. “The Kardashians are the definition of pop culture. Everything they do, people are inspired to emulate,” said Skechers Fitness Group President Leonard Armato. The mother and daughter duo will participate in a fully integrated campaign, including television, print and online advertisements. “[Skechers Shape-ups] provide something for everyone,” said Kardashian. Kardashian and Jenner will also work with the product team on a new collection, launch an interactive “Shaping Up With the Kardashians” challenge (along with sisters Kourtney and Khloe) and feature the brand on their reality TV show “Keeping Up With the Kardashians.”
Shape-ups has already been endorsed by several public figures, though mainly in the sports field. Footwear News. Professional Translation Services - One Hour Translation - Translation Agency. Buy Fantastic Shoes | Search For Shoes. Discover - Shop - Share shoes - ShoeHunting. Shoewawa: High heels, flipflops, flats, wedges and wellies; designer shoes, celebrity feet and everything you ever wanted to know about shoes!