Speed Summary | Wired Feb 2011 Cover Story on Social Commerce. So next month’s (Feb 2011) Wired magazine (UK edition) has just dropped, with a cover story on social commerce, by editor David Rowan and editorial assistant Tom Cheshire. The cover text- “What are you selling? Big Brands want to cash in on your Facebook friends: Ecommerce is over – Long live social commerce” gives you a flavor of what to expect. The article is a well-written executive briefing of the social commerce space, peppered with smart quotes and buzz-worthy data-points (summarised below); the sort of content agencies will want to hand out to clients, entrepreneurs to VCs and marketers to budget holders.
We recommend getting your hands on a copy; currently it’s languishing in dead tree media only – no iPad or web yet. But here’s our annotated speed summary: Speed Summary: Social Commerce, building “a social layer on top of online commerce”, “turning products into conversations”, is attracting big funding, big buzz and generating big revenue. Social Commerce Factoids. "Does My Butt Look Big in This?" Emerging Trends in Social Commerce.
The Rise Of Social Commerce - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell. There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. Social commerce is the outcome, but companies don’t understand that this is more than simply putting up a Facebook page. It’s about the impact that social commerce will have on your organization. It requires a fundamental rethink of the relationship with customers and partners, and it impacts at the core how companies organize and operate. This is such a major shift that Altimeter is basing its first event on this topic. At “The Rise Of Social Commerce”, taking place October 6-7th at the Four Seasons in Palo Alto, we’ll hear about best practices from expert practitioners like Best Buy, Dell, Hallmark, Nielsen, Newell Rubbermaid, Virgin America, and Zynga, amongst others.
This is an intimate event, limited to only 100 attendees so that we can have deep, meaningful conversations that will provoke breakthrough thinking. 1) Social For The Sake Of Social. What's Next for Social Buying? It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service.
The latest examples come from Yelp, which is testing "Yelp Deals" – discounts at local businesses that site users can buy on one day only. It is being tested in San Diego and then in San Francisco and New York in the coming weeks. Another is Yellowbook, which has just launched a new website called Weforia , also focused on delivering local deals and discounts. A New Psyche With so many services and bargains, it is becoming safe to say that this model - pioneered by Groupon - is rapidly changing the psyche of retailing and online buyers. An appropriate question for this space, therefore, is not which new service will roll out, but rather, how are these services changing online buying and online marketing? It is accelerating the move to mobile commerce. Marketing dollars will flow faster and more heavily to local campaigns. Social shopping. XEnvoyer cet article par e-mail Nouveau !
Pas le temps de lire cet article ? Classez le dans vos favoris en cliquant sur l’étoile. Vous pourrez le lire ultérieurement (ordinateur, tablette, mobile) en cliquant sur « votre compte » Fermer Le phénomène des réseaux sociaux appliqué au e-commerce Attention, révolution de velours. Mais que se passe-t-il dans la tête de certains consommateurs ? Cette révolution s’appuie sur le développement de réseaux sociaux et autres plates-formes communautaires sur Internet. L’acte III du commerce en ligne Cette nouvelle vague du commerce B- to-C peut être considérée comme la troisième grande évolution du Web marchand. Les réseaux sociaux industrialisent le bouche à oreille Plus nombreux à être connectés, les internautes passent de plus en plus de temps sur la Toile. Sur le Web, il n’y a pas que Facebook, même si la grande majorité des opérations y sont réalisées. De la communication aux études marketing… “Pourquoi s’en priver ? Par Edouard Laugier.