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Co-founding Is Like a Long-Term Relationship - The Accelerators. 5 Startup Founders Reveal Their Best Company Culture Tips. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. When you walk into SinglePlatform's office, you'll see customer testimonials lining the walls, inspirational quotes and artwork chalked onto a pillar painted with chalkboard paint, and Lego blocks towering over the desks of sales staff, each piece to indicate a goal that was met.

The walls are plastered with printouts of customer testimonials praising the company for great service. In the hall, an employee takes three swings at a Wiffle ball in attempt to garner a ticket in the raffle. But company culture is not just fun and games. For a sales-drive company like SinglePlatform, celebrating wins both small and large is central to culture.

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