Platform Showcase. Keepstream - Collect, organize, and share the best of the web. Link Building Blog - Wiep. 8 Different Facebook Landing Tabs Used By Businesses On Facebook. Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab. As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique. If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.
Here are eight different ways businesses are using landing tabs on Facebook. #1: Ask Your Visitors to Like Your Page Your landing tab is a great place to ask first-time visitors to “Like” your page and grow your Facebook community, just as Apryl Parcher does here. Notice how Apryl Parcher asks new visitors to like her business page to grow her Facebook community. #2: Give Multiple Invitations for Engagement Have a look at all of the different ways Starwood Preferred Guest incites visitors to interact with them on their Facebook page.
HOW TO: Manage a Sustainable Online Community. Rob Howard is the CTO/founder of enterprise collaboration software company Telligent. A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community: If you build it they will come. This is probably the best known online community fallacy. The premise is that if I roll out a given technology set (blogs, forums, wikis, etc.), users will automatically appear and congregate, forming a robust community.
This can be attributed to the lure of “social software” that companies repeatedly bite at, as opposed to seeking to extend or create value for their customers.Once I’ve launched it, I’m done. All three can cause a community to fail, and there are plenty of examples. Understanding the Community Life Cycle.
Windows - Lifehacker. Brazen Careerist | Where Ideas Are Your Resume.