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The World Is Flat: A Brief History of the Twenty-First Century is an international bestselling book by Thomas Friedman that analyzes globalization , primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce, where all competitors have an equal opportunity.
The World Is Flat
Must-read for founders: A VC explains how to build a killer value proposition
On the surface, value propositions seem incredibly straightforward.