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Social Integration
4 Steps for Effective Online Networking
Alexandra Levit is the author of “New Job, New You: A Guide to Reinventing Yourself in a Bright New Career.” Learn more at www.newjobnewyou.com . A popular misconception is that networking is about getting a job or landing a client.Bloggers and (Personal) Brand-Building
eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers. According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities. But there are other ways to create value. Fully 70% of bloggers polled by Technorati said they talked about products or brands on their blog. The most common activity was to post about brands they loved—or hated—as well as to write reviews or post about experiences with stores or customer service.And these days it’s available in almost infinite abundance, delivered automatically to our electronic devices or accessible with a few mouse clicks. So buck up, already! Wait a second: Can I just stop whining about information overload? The flood of information that swamps me daily seems to produce more pain than gain.

