Varsha Singh
I am a Digital Marketing Executive by profession. By education, I am an Electronics and Communication Engineer. Having 1 Year Experience in SEO SMO & PPC
Browser Push Notifications for E-Commerce Websites. The growth of ecommerce has been nothing short of phenomenal over the past few years.
Firefox Push Notifications : A Beginner's Guide. Firefox (version 44+) for Windows, Mac, and Linux now lets you choose if you want to receive browser push notifications from websites if you’ve given them permission.
This is similar to Web notifications, except now you can receive notifications for websites even when they’re not loaded in a tab. This is super useful for websites like shopping (eCommerce), online retail business, news, email, weather and social networks which you might check frequently for updates. This new marketing channel helps re-engage your site visitors without requiring them to submit their email or other contact details.
All that the user must do is subscribe to notifications from your brand when prompted. Web Push Notification - A Marketer's Guide To Migration. Web Push Notifications Vs Email - Which one is better? If you're someone who sells stuff online, chances are you might have heard of or even started using, website push notification as a legitimate and cost worthy retargeting channel by now.
Despite being relatively new in the marketing sphere, its popularity has picked up to the point of drawing comparisons to more traditionally powerful players in the game. And, that is exactly what we're going to do today. We decided to take Email, a perpetually popular marketing channel, and see how the new kid on the block holds up against it.
Can it reach the same levels of engagement and relevant personalization for the user? What are Chrome Push Notifications: All that you need to know. Digital marketers are on a constant lookout for ways to increase user engagement with their marketing communications.
One of the most popular methods in the current time for this has been the Web Push Notification. Among the popular web push notification channels, marketers usually leverage browsers like Firefox, Safari, or use Chrome Push notifications. Web Push Notification: A quick overview explained by Vizury. If you're a marketer for an E-Commerce brand, you probably have a toolkit packed with channels that allow you to build marketing conversations with your audiences in so many different places.
Except, your toolkit is never complete. It's interesting how digital marketing has been constantly evolving over the last few years. And just when you thought it cannot get any better, there's another novel channel that gets added to the all-powerful marketing strategy. In one of our earlier blogs, we spoke about Web Push Notification - the new kid on the block. Facebook Remarketing – Time to look beyond FBX. Since its launch in 2012, Facebook Exchange has seen phenomenal success in delivering ROI to clients and the birth of several ad technology companies that help leverage the power of real time bidding to drive the very best out of FBX.
RevX has been working with clients to scale remarketing on FBX through innovations in dynamic creative technology and advanced optimization algorithms since early 2013. Behavioral Targeting: Gaming App's Big Leap With Data. Millions of installs for your gaming app do not support sustainable business profit in the long run if your retention plan is not in the right shape.
A retention plan needs you to go beyond the basic ‘demographic and browsing history’ approach as gamers respond differently to various touchpoints. To drive meaningful interactions and worthwhile goals, advertisers need to adopt data-driven advertising methods to go beyond behavioral targeting and drive more meaningful retention. Behavioral Targeting: Quick Introduction Behavioral targeting is an online advertising model that uses the browsing history to show them ads of your products in which the user has shown interest. 4 Hacks to Optimize Retargeting Ads in 2020. Businesses are spending more money than even on retargeting ads.
More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads[1]. It boosts your overall Return on Ad Spend (ROAS), gives you opportunities to enhance customer LTV, and earn more loyal customers. Everyone wants to convert the user who has shown any interest in the products available on your app. Programmatic Mobile Platform for Performance Marketing. User Journey - Build Omnichannel Campaigns. In today’s world, consumers are more connected than they were a couple of decades ago.
Besides, they have the complete product information and can buy them as per their choices. Not only the behavior of the consumers, but the channels they are active on has also become more sophisticated. The complexity of these has created an challenging environment for marketers to improve their reach and engagement. However, the growth in the number of channels consumers are using has also raised several new possibilities. Marketers can increase their reach and visibility through all these channels, acting as multiple touchpoints, and look to engage their users.
Yet, engaging the users is a parameter that the marketers often fall short off. E-commerce Push Notifications - Using Labels For Conversions. Is your eCommerce website conversion rate less?
Are your marketing engagements suffering from low clickthrough rates(CTR) and low conversion rates(CVR)? Are your efforts towards improving the buying intent of your users not giving you desired results? Do not worry! Data suggests that you are not alone. The global ecommerce conversion rate stands at 2.42% as of the third quarter 2018. Carousel App & Web Notification For Conversions. Access to smartphones and mobile internet has been a boon to marketers. Marketers can now expect to expand their reach as mobile internet penetration has welcomed more users on to the digital world. The buying behavior of users has evolved into a multi-device interaction where, today, both purchasing and browsing could happen across mobile, tablet or desktop.
Further, people don’t depend only on desktops to browse the internet and purchase products now. They are using mobile devices more prevalently to the browser and make purchases in recent times. Have a look at the following data on Mobile Contribution to E-commerce across the globe. Easy access to mobile internet and an increase in the time a user spends on mobile makes this rather a very interesting opportunity to understand, engage, and interact with the users.
As new changes bring new opportunities, there is an expansion in the scope of digital marketing as well. Challenges & Constraints of App Push Notifications in Android a.) B.) Mobile Notification & Email For Engagement - Vizury Engage360® When you are promoting your business through digital marketing channels, there are several methods to help you out. The primary task of any marketing activity is to reach your users with appropriate messages and convince them to convert. Yet, selecting the right channel to do so, and ideating the right message could be the toughest job of all. Moreover, the sheer number of communicating channels complicates the issue further. How To Boost Retention - Vizury Engage360® Push notifications have become a mainstream mode of sending marketing communication to your users. Android web push notifications and app push notification can engage and retain your users with timely promotions, updates, and relevant product information.
However, push notifications have some limitations. First, you need the users’ consent before you send them the push messages. Let us assume you have that. Here comes the second issue - push notifications can be turned off by users from their device. Well, if you got worried about learning this fact, let me show a way around. Multichannel Marketing Platform For Marketers-Vizury Engage360® The days of enticing a user through a newspaper ad or a giant billboard are long gone. Users, in today’s world, look to be in complete control while making purchasing decisions. They want to buy only the products that they deem fit, and under their terms and conditions. This means, as a marketer, you need to communicate with the users in a way that allows them to be in control of the buying process. So, your marketing communication should be more focussed on engaging the users by understanding their needs and providing the relevant products and services.
However, engaging the users is a task easier said than done. E-commerce Push Notifications - Using Labels For Conversions. AI-Driven Omnichannel Marketing Platform. Apple App Push Notification - Discussing Implications In iOS 13. Push notifications (Web & App) are one of the leading communications channels used by apps and browsers irrespective of the OS either iOS or Android for transactions, promotional, re-engagement and leveraging customer experience. As Apple launched the first iPhone in 2007, the world saw a tectonic shift in the way people communicate.
The mobile phones ceased to be the device only to make phone calls or send SMS. Although there are smart devices available at that point, some of the features were brought to the mainstream that changed the mode of communication completely. Incremental Lift: Measure Marketing Efforts Better. In the pursuit of converting a visitor into a paying customer, there are various channels that marketers adopt for retargeting.
As marketing channels have grown further, user journeys became sinuous. Interaction points are multiple and don’t follow any specific sequence. Video Retargeting Ads To Boost Campaign. Smartphone users have an abundance of choices when it comes to apps. Mobile App User Acquisition: Winning With Audience Intelligence. Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. Demand Side Platform: A (Simple) Explanation. Omnichannel Marketing Platform For Marketers. The marketing landscape has evolved rapidly in the past two decades.
Web & Browser Push Notifications. Push Notifications In Android. App Notifications On Android & iOS.