EcoMedia Vignette - UnitedHealthcare and Cal Ripken Sr. Foundation in Baltimore, MD. 8 Things to Avoid When Building a Community. Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement. 1. The Gaping Hole Perception Site visitors need to know that there is someone at the other end of the online community who’s listening, and who will respond and engage with them.
“The absolute biggest inhibitor is the perception that your contribution is just going into a gaping void,” according to Matt Thompson, interim online community manager for the John S. and James L. For example, on a blog post that doesn't have comments, few people want to be the first to comment. 2. User-generated site activity doesn’t necessarily translate into a community. 3. 4. 5. 6.
Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community. Pop star Jon Secada is one of several celebrities helping Toyota engage the Hispanic community in sustainability | Image credit: Primer Impacto Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.
To help implement the initiative, the car company says it has brought on several notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco. These influencers will record their daily lives driving their Toyota Priuses, which the Hispanic community can follow via social media platforms like Twitter and Facebook. The company hopes this will result in building interest in sustainability as well as helping people to learn how to lead greener lifestyles. Participate in Creating a Better World, One Couch At A Time.
Up-sell change as a leader. You know things have to change; "business as usual" is a guarantee to fail. You keep saying to yourself: "It’s insanity to keep doing the same thing and expect different results. " If you are managing from the middle, at the senior or middle management level, the ability to upsell change is a necessary skill to get what you want. When change stalls, start upselling Your boss supports you, but is fairly lukewarm about resources and time commitments. Broken people processes When people processes — effective internal communications, seamless teamwork, shared power and decision-making, streamlined knowledge sharing — are broken, any great business strategy is doomed.
People processes can be difficult to analyze and require a different set of skills to effectively address. Getting away with it, really? At best, you may “get away with” ignoring real problems this time. People side of the equation So what’s a leader or manager to do? Step #1.