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It is about finding tweets which have a similar content to your own tweets. If you have not actually published a famous quote, you can assume the tweets you find to be stolen. Retweets are obviously not considered to be stolen, as the author is visible there. Stealing tweets is a topic repeatedly discussed on twitter and it evokes very different, even opposing, reactions. While some people are irritated by the thieves who steal their intellectual property without stating the source, others are simply irritated by the fact that one can be bothered about having one´s tweets stolen.