Zoom
Trash
FiveHows.pdf (application/pdf Object) When the brain refuses to take the cash. EMORY (US) — Brain images show personal values that people refuse to disavow—even when offered cash to do so—are processed differently than values that are willingly sold. “Our experiment found that the realm of the sacred—whether it’s a strong religious belief, a national identity or a code of ethics—is a distinct cognitive process,” says Gregory Berns, director of the Center for Neuropolicy at Emory University and lead author of the study published in Philosophical Transactions of the Royal Society.
Sacred values prompt greater activation of an area of the brain associated with rules-based, right-or-wrong thought processes, the study shows, as opposed to the regions linked to processing of costs-versus-benefits. Berns headed a team that included economists and information scientists from Emory University, a psychologist from the New School for Social Research, and anthropologists from the Institute Jean Nicod in Paris, France.
The research was funded by the U.S. 15th Annual Global CEO Survey: Delivering results - Growth and value in a volatile world. Rmrs_p042_410_429.pdf (application/pdf Object) Conscious Capitalism : What is Conscious Capitalism. Democratic Design - Defined. TEDxMadtown - Traci Fenton - WorldBlu, Democratic Workplaces. Leader to Leader - Leader To Leader Journal. Managing-with-the-Brain-in-Mind.pdf (application/pdf Object)