Music Video Strategies For Promotion And Monetization. By Caroline Bottomley of Radar Music Videos (@radarmusicvideo).
Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared. The importance of YouTube Having your video on YouTube is essential for musicians: availability (YouTube is the primary search tool for music). shareability (it’s easy to share and embed from YouTube). monetisable streams (YouTube LOVE music videos and encourage partnerships with labels and artists). statistics (radio decisions re playlisting are commonly based on YouTube stats).
How to become a YouTube partner YouTube are making it increasingly easy to become a partner, which means you can earn money from your video views. A YouTube Don’t Don’t split views. Pros and Cons of Monetised Ads The Pros of VEVO The biggest global network dedicated to music visuals. The Cons of VEVO. Tendances - Les dernières innovations au secours d’une industrie musicale déboussolée. Publié le 11 février 2013 La musique n'a jamais eu autant d'opportunités économiques et artistiques de s'épanouir.
Pourtant certains choix stratégiques laissent à désirer. Tour d'horizon des dernières innovations de ce secteur qui fait rêver mais est légèrement perdu... Avec un éclectisme, une envie d’innover portée par une appétence affirmée pour les nouvelles expériences « connectées », les saints sauveurs de l’industrie musicale ne sont plus forcément producteurs ou artistes…mais des entrepreneurs offrant de nouvelles perspectives « bankables » aux rapports talents/audiences. Le MIDEM 2013 ne s’y est pas trompé, réservant la part belle à des start-ups innovantes lors d’un MIDEMLAB très révélateur des évolutions à venir. Que faut-il en tirer comme grands enseignements ? 1. Créer une communauté n’est plus simplement le sésame vers la reconnaissance. Les Chroniques d'Orphée - Teaser. Apple Is Building A Social Music Network. Guest post by Matt Kiser (@Matt_Kiser) for sidewinder.fm, a music and tech think tank.
There's a lot of talk about how Apple is building a whiz-bang, streaming Internet radio app to kill Pandora. In 2013, Internet radio seems really shortsighted for Apple. It can't possibly be the only thing they're up to in the music space. Let's explore this further: 1) Apple has sold something like 300 million total iOS devices, 2) Apple won patents recently called "iGroups" and one about "ad hoc networking based on content and location," 3) Apple has punted on social to date, 4) Apple has largely failed to innovate their music products since iTunes and the iPod, and 5) Let’s not forget, Apple doesn't like to lose.
So what does this mean? It's a reflection on how we natively consume music. One of the great things about ad hoc networking is that it enables groups to be quickly created and quickly dissolved. That last point was glossed over, but it's important. Online Radio Service TuneIn Launches Its Redesigned Web Presence. TuneIn is a massively popular online radio service with more than 40 million monthly active listeners, according to its own data.
The reason for its success is mostly due to its popular mobile apps and not necessarily because of its cool website. Until today, TuneIn’s web presence was functional but looked somewhat outdated. Now, however, the service has given itself a complete web makeover. The old, text-heavy design that emphasized station names has been replaced with large album cover-like images that indicate what’s currently playing on a given station. The experience, TuneIn tells us, is meant to “replicate the experience people used to have in a record store.” This new “content-first display,” as TuneIn calls it, marks the most significant update of the service’s homepage and station pages in a very long time.
“Not everybody knows what they want to listen to when they come to TuneIn,” said Kristin George, TuneIn’s director of product in a statement earlier today.