3 Tips for Outstanding Customer Service. How many times have you tried to get service from a company and been passed around endlessly to no avail? How does this make you feel? Personally, it makes me feel either as if there is not order in the world or, at least, as if I’ve wasted my time. As a business owner, each day you take money from people.
You transfer money from their bank accounts to yours. Despite the crucial nature of ingraining a culture of customer service at your company, it is terrifyingly easy for customer service to fall flat. Below is an excerpt from that email, which outlines three crucial protocols related to customer service. Are we going to be just another company with good products and OK service? Keeping Up-To-Date - Management - Subject Guides at University of York. Content Marketing Solutions from Copyblogger. Why You Should Be Using Social Media. If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so. As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience.
Knowing your own USPs and understanding your customers well, will help give your business a voice and means you’ll be able to create and curate content that resonates with your followers. We all know that social media is a must these days and that a huge and growing number of businesses are utilising social media as part of their marketing, but for those that aren’t yet on board; what are the benefits of investing in social media? 1. Social media helps you deliver better customer service Twitter is often a first port of call for many customers who have pre-sales or support related questions. 2. Social media makes it easy to improve brand awareness and build your brands identity. 3. 4. 5. 6. 7. Top 5 Social Media Marketing Trends Of 2014. Social media marketing is becoming powerful means of advertising your products/services without sounding like a salesman.
It is interesting to note that social media developed merely as a means to stay in touch with friends or business partners. It was a communication innovation that gradually grew from casual or friendly communication to professional communication. Now it is an integral element of Internet marketing, something which consumers are not uncomfortable about. Here are some social media marketing trends you could expect in 2014: Twitter to Get More Important Than Facebook It may seem impossible, but there are indications that suggest something like this. Allowing consumers and potential customers to join in the content posting process seems quite an innovative move. Roll On 2014!
2014 is all set to be a really exciting year for social media marketing. Librarians' attitudes towards marketing library services. Social Media Watch. Best Practices for Creating Great Content. Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder. For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services or processes to write about, this can be more challenging.
So just how do you go about creating new content? “Don’t create content for the sake of having content. Make sure that you have something interesting, insightful or useful to say” Whether you are just starting out and writing your first blog article or if you’re a seasoned content creator and you’re just stuck for inspiration, it often helps to go back to basics. “Create content your readers will want to talk about and share” Keep in mind the fact that your content needs to attract and engage your readers. 15 Killer Questions to Spark your Content Creation Connect: Authored by: The Landscape of Social Login & Sharing: Consumers Want Choice « Gigya's Blog. Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users.
And while consumers have clearly demonstrated that they want to use their social identities across the web, they also demand the ability to choose from a variety of identity providers when they register and log into sites. The below infographic, which is composed of data from all Gigya clients in Q2 (April – June) 2013, reveals some remarkable trends in how consumers use their identities within different types of sites and apps. As you can see below, for example, in both the aggregate and in many individual verticals, networks like Google/Google+ have gained strong presences in social login. Embed this infographic: Related Posts No related posts Request a Demo. Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business. Photo: Ariel Zambelich/Wired In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. Image: Custora Custora’s findings don’t bode especially well for social media business models, especially Twitter. 33 Online Marketing Resources for Librarians | Boxcar Marketing. Three Rules for Making a Company Truly Great. Much of the strategy and management advice that business leaders turn to is unreliable or impractical.
That’s because those who would guide us underestimate the power of chance. Gurus draw pointed lessons from companies whose outstanding results may be nothing more than random fluctuations. Executives speak proudly of corporate achievements that may be only lucky coincidences. Unfortunately, almost no one provides scientifically credible answers to every business leader’s basic questions about superior performance: Which companies are worth studying? What sets them apart? How can we follow their examples? Frustrated by the lack of rigorous research, we undertook a statistical study of thousands of companies, and eventually identified several hundred among them that have done well enough for a long enough period of time to qualify as truly exceptional. 1. 2. 3.
The rules don’t dictate specific behaviors; nor are they even general strategies. Beyond Truisms.