Libraries Matter: Impact Research. Passive-Agressive Library unMarketing on Pinterest. The key to good marketing is to promote one thing at a time. If you’ve got a great idea, don’t dilute it.
Simplicity results in better traction for your idea. You need to give people one idea at a time, so they can grab onto it, digest it, and see how it relates to them. Not only that, but the simpler the idea, the more likely it is for people to share and pass it on. Think about the really successful online writers, like Seth Godin. He’s made a career out of taking single concepts, focusing on them one at a time, and getting a bajillion hits to his blog as a result. So, keeping things simple isn’t dumbing down. Most of the readers of this blog work in the information profession, like I do. Working with Stories. When embracing the benefits of working with stories, it’s important to keep two things in mind: engage empathy and embrace emergence.
In a previous post, I presented the benefits of building a narrative organization—that is, an organization that continually elicits and shares stories. When embracing the benefits of working with stories, it’s important to keep two things in mind: Engage Empathy. Viral Marketing for Nonprofits: Applying Jonah Berger's 6 STEPPS - Media Cause. Illinois Libraries Matter. Here’s a summary of “Tumbling and Pinning,” another marketing slate program at the October ILA Conference at Navy Pier, “Tumbling and Pinning.”
Kate Tkacik, Bank of Montreal, and author of the LifeguardTumblarian blog, and Kevin Toomey of the Skokie Public Library shared their experiences using Tumblr. Why Tumblr? Tumblr is important because it has 141 million users, it’s the 14th most visited website today, and it’s a way to reach a trendy, self-selected group of folks aged 18-30. Only a few librarians, and fewer libraries, have embraced it so far. 10 Companies With Excellent Customer Service. With so many shopping options--online and in-store--customer service matters more than ever.
Find out which brands do the most to keep you happy. Think good help is hard to find? Zogby Analytics, in partnership with MSN, recently released its seventh annual customer service survey, which ranked about 150 brands by customer satisfaction from a survey of more than 1,500 consumers. To make it into the final results, each brand had to have reports from at least 500 respondents who have interacted with the brand in the last year, says Chad Bohnert, Zogby's chief marketing officer. "To get an 'excellent' or 'good' rating, the person has to be completely satisfied... ," says Bohnert. These brands are the creme de la creme--the companies with the highest percentage of "excellent" responses.
Loading Slideshow 10. Read more on Grandparents.com: 7 Hair Mistakes That Age YouStuffed Peppers On the GrillChocolate Chip Zucchini Muffins. 10 Golden Rules To Take Your Library’s Twitter Account to the Next Level. Ned Potter If you’re reading this, I’m sure you’re already aware how important Twitter is to libraries. 32 percent of Internet users are on the platform, but more importantly, they’re our type of Internet users!
There is a strong overlap in the kinds of people who use libraries (or would do if they knew what we offered) and the kinds of people who tweet. And unlike some other social media, Twitter users are receptive to interacting with libraries on this platform. However, something you see a lot with library Twitter accounts, is a plateau in followers, use, and value. Expert Tips For Marketing Your Library.
LIBER’s 2013-2015 strategy includes a strong focus on Advocacy and Communications.
As part of this work, we recently spoke to Ned Potter, author of The Library Marketing Toolkit: a practical guide to library marketing and branding. In this interview, he shares tips for libraries who want to increase their marketing efforts. 1. You say that libraries need to market themselves effectively, in order to ensure the support of their users, stakeholders and society generally. Internet Librarian 2013 – The New Library Patron. Internet Librarian 2013 – The New Library Patron Lee Rainie Rainie’s slides are up at Rainie summed up his presentation as 5 points (supported by a veritable butt-ton of statistics from Pew, as we have come to lovingly expect from Rainie). 1.
Libraries are deeply appreciated, especially for their community impact. The New Library Patron. 11 Mistakes Nonprofits Make On Twitter And How To Avoid Them. Nonprofits who have made an investment in Twitter are likely to see increased brand awareness and website traffic.
It’s an ideal platform for charities to interact directly with their constituents, in ways never before possible, especially for smaller organizations. As with all social networks, there are as many unique recipes for success as there are potential missteps. Librarians' attitudes towards marketing library services. Want to Screw Up Your Social Media? Keep Doing What You’re Doing. - The Experts.
Digital Engagement Framework : Designing a digital strategy for your organisation. The Seven Rules of Avoiding Poutreach, by John Pappas. Librarians' attitudes towards marketing library services. 50 Creative Ideas To Make Better Cities, Presented On Gorgeously Designed Posters. The Urban Omnibus, published by the Architectural League of New York, has been collecting good "citymaking" ideas since 2009.
Earlier this year, the publication assembled 50 of them into a special Ideas For A New City feature, and commissioned eight posters to highlight some favorites (you can buy those here, and see them in the slide show). These are the eight highlights. Capture Energy From Moving People Think of a city and all the energy that's being expended and wasted. Every time you push something open or closed, that's energy that could be harnessed for use.
Social Media for Libraries #socmedlib (with images, tweets) · karentoittoit. Lib20 / classes-online-outreach. Wiki Main Page > Digital Presence & Online Outreach for Libraries April 2013: I've noticed that these pages are getting lots of visits.
Please be aware that this workshop hasn't been updated in nearly 2 years - I can't vouch for the links. Class Description: In today’s online environment, libraries need to learn to reach beyond traditional ideas of outreach and take advantage of new tools for connecting with their users. During this full day workshop we'll look at ways for improving web site visibility in search engines and discuss a variety of ideas for libraries to get information out into spaces beyond their library web sites and to connect with their users on their own online turf. Marketing Libraries: What the not-for-profits can learn from the lots-of-profits. How we made a (pretty nice) virtual Library Tour video for almost no money. NB: This post has been in my drafts folder since September 2012! I never got around to finishing it, but I’ve done so now because anybody who wants to use a similar approach, there’s probably just still time to get your video ready for the new academic year if you start right away… Last year at York we launched our virtual tour of the Library – a new video to replace the physical tours we used to do.
Here it is: (This on my YouTube channel because I don’t want to artificially inflate our Library YouTube Channel’s viewing statistics by sharing that version on here.) Every Day I’m Tumbling. By R. Toby Greenwalt on June 7, 2013 If there’s a theme to The Wired Library, it’s this: technology and libraries are a natural fit because of their shared democratic potential. More than anything else, the tools of the web allow libraries to build diverse networks of library users and create conversations involving all types of personalities.
Sometimes that involves detailed research. Marketing Libraries: What the not-for-profits can learn from the lots-of-profits. Library Facebook Images - Dropbox. Facebook in the Library: Enhancing Services & Engaging Users. 10 Social Media Marketing Tips for Libraries. There are now so many social media platforms available for libraries to participate in, but it’s sometimes difficult to get a handle on how these channels can best be used for marketing library services. If you’re considering leveraging social media to promote your library, here are some strategies I’ve found helpful: 1.) Think Big, Start Small Just because you CAN sign up with every social media channel out there doesn’t mean you SHOULD.
Pick one of the major outlets such as Facebook, Twitter, or LinkedIn and create an outstanding presence there…then take that experience (and those followers!) 2.) 5 Tips to Stretch Yourself Beyond Text to Tell a Story. How can I best tell the story? That’s one of the most important questions I’ve learned to ask while working at Reese News Lab. I’m a word person. It's Not About Seeing, It's About Being Seen. Email Is Crushing Twitter, Facebook for Selling Stuff Online. Creating ambient awareness of the Library as authoritative source. Click the image to read the article I’ve recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy.