Révélations sur la télévision connectée. Fondateur de Gandi et auteur des Confessions d'un voleur , Laurent Chemla publie sur Owni sa deuxième chronique et dit tout le bien qu'il pense de la télévision connectée. Avec méthode et ouverture d'esprit, dans l'espoir que le lecteur y donnera son avis. Eat more pizza. Drink More beer. Photo CC by-sa avlxyz Argument-choc d’un CSA qui se cherche à redorer une légitimité ternie, le serpent de mer de la “ télévision connectée ” est récemment ressorti du marais saumâtre des idées-bateaux, idées imposées par un marketing tout-puissant mais sans imagination. Même dans les termes, c’est imbuvable : on ne “voit” pas Internet, on l’utilise. Et on y participe autant qu’on le consomme, bien au-delà de la simple “interactivité” que nos chers diffuseurs cherchent vainement à développer depuis des lustres. Le principe même de la “diffusion”, d’ailleurs, se prête mal au jeu du réseau.
Bref. Je zappe. Les applications, donc. La VOD (ou la catch-up TV) alors ? La télévision connectée existe déjà. Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC] Consumers have shifted their video consumption habits drastically in recent years — from cable to connected TV. That's not news. But advertisers have been slow to catch up, often undervaluing web video commercials in a world where network prime time and Super Bowl ads still command big money. To illustrate the trends advertisers should be watching, Tremor Video commissioned Frank N. Magid Associates to run a study on consumers' connected TV preferences and viewing habits.
The researchers recruited 1,010 video viewers from across the U.S. between the ages of 18 and 54. All respondents said they viewed video weekly on a smartphone, tablet or connected TV. See their findings below. Over half of US smart TV owners now hooking up their set. Smart TVs are going from strength to strength in the US, according to new research from Parks Associates, which finds that connection rates and consumption of online video through the devices are both steadily increasing.
The percentage of smart TV owners who actually connect their device to the Internet (long suspected as being in the minority) now stands at 56%, compared to 40% six months ago. Three-quarters (75%) of US smart TV owners who connect their set to the Internet now watch on-demand online movies at least once a month, compared to 57% in 2011, while 71% now watch online TV shows at least once a month, compared to 51% in 2011.
A considerable proportion of these smart TVs are used to access content more frequently still, with 30% of owners watching movies on a near-daily basis, and 32% watching TV shows on the same basis. “Smart TVs have the potential to be both a threat and an opportunity for pay-TV providers,” said Brett Sappington, Director, Research, Parks Associates. ‘High demand’ for video apps on smart TV. It appears to be something of a no-brainer, that consumers with connected TVs want to have video-based apps, if only we could persuade them to hook up the sets in the first place. The Smart TV Advertising Study, conducted on behalf of Rovi by Decipher Research with the support of media firms such as Red Bull Media House studied 500 owners of Samsung Smart TVs.
It found that video content delivery Apps such as BBC iPlayer, BBC News, Lovefilm, and YouTube were among the most frequently used. The research also revealed that the average connected TV device household downloads at least 9 Apps and that in addition to on-demand content Apps, there was a cited desire for utility Apps, including banking, betting and shopping services, as well as informative content such as cooking recipes.
The banking is a curiosity, particularly given that banking was a part of the now defunct Open platform in the early days of Sky Digital. 10 facts (?) about the current state and the developments in Connected TV….the future of TV | CanvasOnWeb. Connected TV sets boom in Europe. Jörn Krieger | 11-06-2012 TV sets with Internet access have gained in popularity, with the number of connected TV sets sold in Europe this year to rise by 68% to 19.1 million compared with 2011. More than every third flat-screen TV set sold in Europe (37%) will be Internet-compatible, reports German industry association BITKOM with reference to current figures compiled by the European Information Technology Observatory (EITO).
The turnover from these devices will increase by 40% to €14.6 billion by the end of the year. The average price of connected TV sets has dropped this year by 17% to €766 compared with 2011, despite the sets now on the market offering more features than previous models. The reason for this is the strong competition among manufacturers and retailers. The largest single market by far is Germany where 4.6 million connected TV sets will be sold in 2012, an increase of 36% compared with 2011.