Définition. Les grands principes. L'expérience utilisateur. Pourquoi utiliser l'UX ? UX Design chez Heinz. "Dans la peau de l'utilisateur" Posted by Annabel Arnaud | 0 comments How often are we told that we have not understood what has been communicated to us – ‘that is not what I meant!’ Or ‘You were not listening to me’ or ‘Why did you think I meant that?”
So often we are misunderstood, or taken out of context, it leaves a big question mark as to what communication actually is. The first rule – listen Perhaps Stephen Covey said it best – Seek first to understand, then to be understood. The Chinese symbol for the verb ‘To Listen’ is a combination of words – It has ear, eyes, undivided attention and heart. We spend all our formative years learning how to read, how to write and how to speak, but how to listen is something we are not taught to do and, as we have established, it is the most important tool in communication. The second rule – empathy But what is ‘communication’? Since we spend most of our life communicating with others, it is important that we do it right! How important is communication? De nombreux sites anglo-saxons (entreprises, associations, blogs) déclinent le concept/l'image dans leur communication. Une autre comm, pour illustrer les 2 versants de l'empathie. Les risques de la conception par les usagers eux-mêmes.
Pourquoi l'empathie ? Une journée UX en octobre... Outils UX (1) Evaluer l'expérience des usagers en bibliothèque. Cartes d'itinéraires. Méthode de Recueils d'expériences. Visites témoins. Itération. Babysteps. La voie du kaizen. Méthode participative, Chalmers Library, Göteborg. Le croquinote. Favoriser la créativité de chacun. UX, Atelier Ponts ParisTech.
UX, Atelier "Démonstrateur" Ponts ParisTech. LC Ponts 2017. Maquette Ponts ParisTech. A vous de jouer...