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Using Nielsen data, ESPN has determined that a paltry 0.11 percent of U.S. households have dropped cable and/or satellite TV over the past three months. That rounds down to essentially nobody in my estimation. Even more interesting is exactly who these cord cutters are, and they’re not who you’d most likely suspect. It turns out that, of the 0.11 percent of people who cut the cord, they’re “mainly middle-aged, middle-income households and persons who are light or non-streamers. In short, cord cutters are more likely to be recession-challenged householders making hard choices about their expenses.” In other words, everything you thought you knew about cord cutting is probably wrong. ESPN commissioned the study to figure out exactly where it, the top rated sports network in the country, fits in this new world of Google TVs, Boxee Boxes, and streaming Netflix.
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To prove the point, a group of Los Angeles business owners paid $425 to the Better Business Bureau and were able to obtain an A minus grade for a non-existent company called Hamas, named after the Middle Eastern terror group. "Right now, this rating system is really unworthy of consumer trust or confidence," said Connecticut attorney general Richard Blumenthal in an interview to be broadcast as part of an ABC News investigation airing tonight on 20/20. Click Here To Read Blumenthal's Letter "The BBB accreditation and the BBB ratings systems is not about generating money," said BBB national president and CEO Steve Cox. Each listing cost $425.
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The stocks remain attractive for other reasons, too. Apple has surpassed even Microsoft as it has built up a market cap topping $250 billion, and not only are its iPads and iPhones selling in huge numbers, but even its computer business is picking up, with Mac sales to businesses recently jumping 49%. Dividend stocks are cheaper than you think. Boxee Box pre-order is up! I think I'm going to try the new Apple TV for a while, first.