6 TV Ads by A-List Directors: Wes Anderson to David Lynch. Honda - The Cog. Ad of the Day: Nike Follows Up 'Write the Future' With 'My Time Is Now' Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix at Cannes for Wieden + Kennedy Amsterdam. (It didn't work out so well for the players in the spot, though, many of whom failed notably at the tournament—fueling fears of a "Write the Future" curse.) Now, Wieden + Kennedy London takes over for Amsterdam with a sequel of sorts called "My Time Is Now," which is, in its own way, just as epic as the original. The theme this time is the hunger of youth, with up-and-coming players like Brazil's Neymar, France's Yann M'Vila and Germany's Mario Götze storming a field—followed by hundreds of others—to compete against established stars like France's Franck Ribéry, Holland's Wesley Sneijder and, of course, Portugal's Cristiano Ronaldo.
Nike simply can't do a mediocre soccer commercial. Here, it's made another instant classic. CREDITS Client: Nike Campaign: My Time Is Now. Guinness - Rutger Hauer (Pure Genius) Johnnie Walker - The Man Who Walked Around The World Nike Commercial Move: Olympics (Cleanest Audio) Hahn - Pioneering Beering Urban Abstract. Origami In the Pursuit of Perfection. Yee-Haw Poster Documentary. CCTV INK