Swebus: Switch. Western Union 2.mpg. Guinness QR Cup Reveals Scannable Code When Full. QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much.
We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when the shadows lined up. Now, we have this Guinness QR code on a beer glass, dreamed up by BBDO New York. It's literally activated by the product—you pour a Guinness into the glass, and the beer's black color fills out the code. Shadow-Activated QR Code Actually Useful and Cool. For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes.
That's why it's nice to see this case study from Korea, where a retailer increased lunchtime sales by 25 percent with a shadow-based QR code that's only scannable in the middle of the day. Emart's "Sunny Sale" codes are created with three-dimensional displays outside several dozen locations in Seoul. When the sun is at its zenith, the shadows line up, allowing the code to be scanned for access to coupons and online ordering. It's a smart idea that, in the short term at least, has generated plenty of strong PR and sales. Moving Brands - a global branding company. Moving Brands worked with HP as their lead creative agency to set a vision for the brand for the next ten years.
The ambition was to transform the world’s largest technology company into the world’s most powerful brand; a blueprint of a brand built for the moving world. When we began working with HP in 2008, their offer was unparalleled, with the broadest portfolio of all their competitors. From services to servers, printing to networking, storage to mobility and far beyond, HP have lead the market in almost every category in which they operate. However, after over 50 acquisitions in five years, the business had lost its forward-leaning culture, and the once iconic brand was deemed “dull” and “lifeless” by consumers and business customers alike. The power of the portfolio could only be fully leveraged by aligning it behind a compelling vision. Horse-pen. Horse pen: Non-stop writing billboard Tesco: Homeplus Subway Virtual Store (Movie) Old Spice Responses Case Study