3 New Types of Digital Advertising Agencies. These are weird times for the advertising world.
TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $100 million spend anymore, though they're fascinated about the gratis thing you're doing on Snapchat. This state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities while their counterparts are riding the TV gravy train to the last stop. What kinds of opportunities? Here are three experimental new models for ad agencies: The Viral Video Factory Ask anyone who knows and they'll tell you that it's fairly impossible to create a viral video.
Yet the New York-based Thinkmodo has had viral hit after viral hit including "Bubba's Hovercraft," "Flying People" and, most recently "Devil Baby," which have all racked up millions of views. Thinkmodo cranks out such hits despite a staff of just three. GIFs as Advertising The Internet of Everything.
Wieden+Kennedy » How the Old Spice Team Made Five Games in Four and a Half Weeks & Saved the World. Teetering on the edge of the supposed-end-of-the-world, we sat down with Old Spice’s senior interactive producer Mike Davidson, copywriter Andy Laugenour and art Director Max Stinson to talk about the creative process that resulted in Dikembe Mutombo’s 4½ Weeks to Save the World, a game that lets successful players add more time to the Mayan calendar.
The idea for Dikembe Mutombo’s 4½ Weeks to Save the World had a difficult inception, with more than a few false starts. But the team says that the delays were a blessing in disguise. “[The game] was supposed to be about four months, and it would include topical stuff every week-–we wanted to prove we were doing a game every week,” Andy said.
“It was the craziest idea we’d ever had. We couldn’t make that as interesting as we needed to, so that didn’t pan out, but we had enough media to last through the end of the year, and we wanted to do something fun with it.” “It all had to happen really fast,” Mike said. And how was this all possible? “Image”. The new advertising campaign for Lego by Jung von Matt. Lego‘s new advertising campaign entitled “Image” and was made German agency Jung von Matt, founded in 1991 in Hamburg.
Using few bricks stylized, the company has created a series of celebrity fantasy. Now use your imagination: “What characters are represented in the first picture?” (hint: “Mmm … donuts”) Ninja Turtles South Park Asterix e Obelix Lucky Luke Ernie e Bert The Smurfs Donald Duck. 20 Creative and Clever Bubble Gum Ads. Collection of Creative and Clever Bubble Gum Advertisements from all over the world.
Big Bloom Bubble Gum Advertisement: To demonstrate how big the bubbles can get with Big-Bloom, balloon that is of the same color as the bubble gum was created and a life size kid model was attached to the balloon. Big Big Gum Ad: A clever advertisement demonstrates that Big Big bubble gum makes huge and fun bubbles. A mechanism installed inside a car inflated and deflated large rubber balls, creating the impression that someone inside was making such a big bubble that it would be coming out of windows. Arcor Gum Magazine Advertisement: Sportlife Gum Advertisement: Clever bubble gum ads from Amsterdam, Netherlands. Clorets Gum Advertisement: Clever outdoor advertisement demonstrates the refreshing effect of Clorets gum.
Bolibomba Gum Advertisement: Creative bubble gum advertisement from Venezuela; let out the kid within you. Lika Gum Advertisements: Clever bubble gum ads from Cairo, Egypt. Behind the Brand.
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