background preloader

Pistes

Facebook Twitter

Web. Web. Si vous voulez augmenter les prix, mieux raconter l'histoire - Ty Montague. By Ty Montague | 8:00 AM July 31, 2013 Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office.

Si vous voulez augmenter les prix, mieux raconter l'histoire - Ty Montague

But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for dinner. Money talks, in other words. Unfortunately, in most companies, the power of story to affect pricing still remains unknown, or at least it’s vastly under-utilized. Pricing strategy usually follows one of four tracks. What you almost never hear about is a fifth track, which I call story analysis: an analysis of a product’s capabilities to fulfill a profound human need, to tell a story that gives your customers’ lives richer meaning. Not convinced? Back in the summer of 2006, New York Times Magazine columnist Rob Walker was mulling the question of what makes one object more valuable than another. That’s where real pricing power comes from. Comment Critique forme des équipes innovantes - David Burkus.

By David Burkus | 9:00 AM July 22, 2013 It’s tough to find examples of successfully challenging the boss, even tougher to find stories of leaders who specifically ask to be challenged.

Comment Critique forme des équipes innovantes - David Burkus

The most common is a tale of Alfred P. Sloan at General Motors. During a meeting in which GM’s top management team was considering a weighty decision, Sloan closed the meeting by asking.” “Gentlemen, I take it we are all in complete agreement on the decision here?” What Sloan was looking for was something many of us seek to eliminate: dissent. When ideas are still being developed or decisions still being considered, criticism and constructive conflict are vital to testing the value of the ideas and helping increase that value.

In one study of conflict and decision-making, participants were divided into three experimental conditions (control, brainstorming, and debate) and formed into teams within those conditions. When the results were calculated, the winners were clear. Qu'est-ce Candidats voulez vraiment: un travail intéressant - Nathaniel Koloc. By Nathaniel Koloc | 1:00 PM April 18, 2013 What talented people want has changed.

Qu'est-ce Candidats voulez vraiment: un travail intéressant - Nathaniel Koloc

They used to want high salaries to verify their value and stable career paths to allow them to sleep well at night. Now they want purposeful work and jobs that fit clearly into the larger context of their career. And that means they want jobs that are sensible parts of an ongoing journey through a series of professional endeavors — not some supposedly linear path toward “success”. The difficulty is that companies haven’t quite figured out how to provide this. Recruiting, staffing, and hiring-support services is a $16B industry, yet 52% of U.S. employers report having difficulty filling key roles.

The consequences of mediocre hiring go beyond lost opportunities. The inverse is also true. Comment échapper à Bad Decisions. When we make a choice that doesn't work out, we find it remarkably difficult to cut our losses and walk away.

Comment échapper à Bad Decisions

Think about the last time you waited for 45 minutes at a restaurant, and there was no sign that your table would be ready in the near future. You should have probably headed to another restaurant, but you'd already waited 45 minutes, so how could you leave? Or you hired an employee who struggled to master the key skills for the job, and after several months of training and coaching, things hadn't improved. You rotated him to two different positions that seem like a better fit, and he underperformed there too.

Three years later, it's probably time to encourage the employee to start looking elsewhere, but after putting so much energy into him, can you really give up on him? If you kept waiting at the restaurant or working with the employee, you fell into a trap that organizational behavior expert Barry Staw calls escalation of commitment to a losing course of action. Links.mkt3142.com/servlet/MailView?ms=NjUwODIxMQS2&r=MzkxODQ4ODQzMzMS1&j=Nzc2NDg2MTAS1&mt=1&rt=0. Evolutions Sports Concept - le concept : apprendre est un plaisir, rentrer dans sa zone de flow. Chèques conseil : comment les obtenir ? Il s'agit d'une aide à la création d'entreprise qui se présente sous la forme de chèques pré-financés.

Chèques conseil : comment les obtenir ?

Ils permettent aux porteurs de projets de création ou de reprise d'entreprise de bénéficier du conseil de professionnels pour élaborer leur projet ou gérer le démarrage de leur activité. Ce dispositif créé en 1995 par l'Etat est très avantageux car il offre aux créateurs des heures de conseils à des tarifs abordables puisque 75 % du coût horaire de la consultation est pris en charge. En quoi consiste un chéquier conseil ? Jeune entreprise universitaire - APCE, agence pour la création d'entreprises, création d'entreprise, créer sa société,l'auto-entrepreneur, autoentrepreneur, auto-entrepreneur, auto entrepreneur, lautoentrepreneur, reprendre une entreprise, aides à  la cré.

Le statut de la Jeune entreprise universitaire (JEU) a pour but le soutien de la création d'entreprises issues de l'enseignement supérieur.

Jeune entreprise universitaire - APCE, agence pour la création d'entreprises, création d'entreprise, créer sa société,l'auto-entrepreneur, autoentrepreneur, auto-entrepreneur, auto entrepreneur, lautoentrepreneur, reprendre une entreprise, aides à  la cré

Définition et intérêt de l'essaimage - APCE, agence pour la création d'entreprises, création d'entreprise, créer sa société,l'auto-entrepreneur, autoentrepreneur, auto-entrepreneur, auto entrepreneur, lautoentrepreneur, reprendre une entreprise, aides à