What is guest blogging?
Guest blogging also known as guest posting is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and links.
Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.
The concept is simple: you write a blog article according to the requirements of a particular blogger and get a backlink in return, usually in the bottom of the article which is called the Author Box.
Bloggers are interested in publishing high-quality content on their blogs which they can use to attract new readers, as well as share with their current audience. This makes guest blogging a win-win solution for both website owners, who want to rank higher in search engines (and need links to do so), and bloggers who are interested in attracting more readers to their blog.
Is Guest Blogging Good for Bloggers?
As long as the blogger is discerning and willing to spend time sorting and editing posts from outside sources, then guest blogging can be a great source of valuable content for a blogger's audience.
An important part of editing any outside contribution is reviewing links within the content. You shouldn't include a link unless it makes editorial sense.
To stay on the safe side, scrutinize guest posts for quality and make sure you link to only quality websites that add value to the web.
You might also regularly check your external links with a tool like Screaming Frog in order to make sure the websites you are linking to are still available, not returning a 404, or redirect to different content.