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Introduction Digital marketing is a much talked about term in the outsourcing web development industry.
What stands for this digital marketing? In a broader sense, digital marketing is a way to promote products or brands or services through one or more platforms of electronic media. It is meant for the targeted, measurable and interactive marketing. The difference between digital and traditional marketing lies in the fact that that the former one involves various channels and methods, helping an organization to consider campaigns.
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It is a real challenge to the small business owners to survive in the current competitive market. Therefore, each small business owner should employ some effective tools to get their SEO services off the ground. Most of these tools are meant for enterprise-level business. They require a budget which may not always justify the ROI.
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