Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three. The Believer's Pyramid tool can be seen in work such as Dove's Real Beauty campaign. | Image credit: Unilever In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients.
Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. 165788830004220382_D6qf9s9l.jpg (2550×1650) Unbound Edition. How to reclaim your name online - Simplehelp. Liquid Agency Brand Marketing. Blog Archive » The Brand Gap. My favorite book on branding is The Brand Gap by Marty Neumeier.
Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an expert to digest it. Adpunch: Blog on Advertising, Marketing, Compaigns, Brands, Endorsements, Online Marketing, Print Ads, Visual Ads, Agencies, Internet Advertisements, and more...