Content Marketing: A Key to Direct Customer Engagement. For six years I was an editor at a non-fiction trade book publisher, where I worked with an array of terrific authors, first in developing and editing their manuscripts, then guiding them through the production process all the way to publication. While it was often the early work that I enjoyed most—helping an author sharpen her concepts, establish her focus and themes, develop a compelling narrative—the truly rewarding moments came after the book had landed on the shelves (or, yes, when it became available on Amazon), when I could see feedback from readers, and proof that it had successfully connected with its audience. Helping authors reach their readers was extremely satisfying, but over the past few years I think everyone can agree that the game has changed.
And they aren’t the only ones. Looking forward to opening a dialog and getting started! Do you have any thoughts to share about developing an effective content marketing strategy? The Importance of Your Storytelling in Marketing. Courtesy of AmandaMaks on Instagram This past weekend I sprained my ankle. I shared the news with the world by posting a picture to Instagram.
Almost instantly Corey O’Loughlin and Ann Handley of MarketingProfs wanted to know the story. Once I divulged that it was no big deal and that I just tripped on the stairs, both Ann and Corey chimed in that I needed to work on my story (thanks ladies!). (For the record some suggestions were crazy matchup at Roller Derby, twisted my ankle after trying a trick on the slopes, and that a ghost pushed me down the stairs). Why Have a Story? So many companies seem to be diving into content marketing rather than taking a step back to ensure that there is a program in place in order to achieve success in content marketing. Learn How Better your Marketing Storytelling Storytelling isn’t necessarily something you must be born with. Find your story by executing against a content marketing strategy. So, what is your story? 10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing. If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
Content in fact should do much more than that if you are to succeed fast, far and large, at marketing your business and organisation. The ”ultimate marketing goal” is to make content or ” ideas” so contagious that they cannot be controlled. This is “liquid content” The Era of Distribution Technologies Coca Cola, whose ads have delighted consumers for decades have decided to move from “Creative” excellence” to “Content” excellence as they transition into the era of “distribution technologies” that provide greater connectivity and consumer empowerment than ever before.
Distribution technologies is another term for social media networks that allow content and ideas to spread through the power of sharing and self publishing. Inbound marketingContent MarketingPull marketing 423inShare. 10 Things You Need to Know about Content Marketing World 2012 | Content Marketing, Junta42 Events. 4 Hidden Benefits of Content Marketing that Go Beyond ROI. Are you reinforcing your social media content?
Unleash the Power of Content Marketing in 5 Easy Steps. As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting? We decided to unleash the power of content marketing. And it worked. After five months of disciplined content creation, we now have prospects finding us online and requesting our services. We have grown our newsletter list by 400% since launching a free SEO eBook less than two months ago. And this is only the beginning… Content Marketing Defined Before we dive into how to unleash the power of content marketing, let’s define what it is.
Content marketing is exceptionally good for SEO, because you are creating content to which others are likely to link. You can contrast this to traditional copywriting materials such as sales slicks, infomercials, and those unwanted pieces of “mail” that show up in your mailbox. Step 1: Get Over Your Fear of Sharing Knowledge Blogging. Content Strategy: 5 Ways to Use Google+ To Improve SEO. The time has come to embrace Google+ with open arms and while it takes a bit more effort than merely creating a profile to extend your influence, the payoff can be huge. Today, we look at five of the best techniques to boost your Google+ profile and improve SEO. A few smart moves and you’ll go straight to the top. 1. Quality and Quantity Matter Fresh content means you go no more than three days without activity on your page, and even that’s pushing it time-wise. People sit at their desks all day, constantly browsing and checking sites, so if you want return visits and more interest, keep those updates coming as much as possible.
That said, putting any old item up could actually detract from your brand. Google also introduced “author markup” so websites can publicly link within their site from content to author pages. 2. Also key — getting into peoples’ circles. 3. It’s not enough merely to post content and link to people, you must actively engage with your audience.