Mackenzie Fogelson - Google+ - Co-citation, co-occurrence, anchor text and Google's… E-Myth Revisited - by Michael Gerber. Everything needs to be a system. Think of your business as a franchise prototype. You should be able to hand the “how-to” manual to just anyone, to do it as good as you. Fatal assumption : if you understand the technical work of a business, you understand a business that does that technical work. The technical work of a business, and a business that does that technical work are two totally different things. The technician is forced to learn how to make the business work, rather than do the work himself. Every technician suffering from an Entrepreneurial Seizure experiences the same thing: 1. Everybody who goes into business is actually three people in one: The Entrepreneur dreams The Manager frets The Technician ruminates While each of these personalities wants to be the boss, none of them wants to have a boss.
The Entrepreneur lives in the future, never in the past, rarely in the present. The Manager craves order, compulsively clings to the status quo. How must the business work? 1. Entrepreneurship: What should all first time entrepreneurs know before starting their very first business. How Many SEO Consultants Actually Know What They're Talking About? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As an industry, SEO has struggled with setting standards of quality from day one.
Even with countless professional SEOs doing best-in-class work, the industry as a whole is constantly battling the bad rap of being tactless, unethical, and sometimes even "dead. " Black-hat or black cat? At SEOmoz, we find ourselves pleasantly surprised day after day by the array of high-quality SEOs that make our industry such a wonderful place to be. Unfortunately, the time finally came where we had to ask ourselves the nagging questions looming over our industry: where was all this negative noise coming from?
Had we been missing a widely accepted fact in the SEO world? And, most importantly, was the current state of SEO really as awful as some were making it seem? There was only one way to find out. Enter: The PEPS Project The project design Case study overview and “NO! Koalas to the Max dot Com. Majestic Million CSV now free for all, daily. Majestic Million CSV now free for all, daily. By Dixon Jones October 1, 2012 Today we are releasing Majestic Million CSV FREE on an updating basis, for anyone to download and use under a free creative commons license. Way back on Christmas Day, we released a copy of the Majestic Million database as a one off.
We decided it was time to do something for FREE again that would help the web-o-sphere and thought that updating this for you every day and giving it free would fit the bill The Majestic Million is a list of the top 1 million website in the world, ordered by the number of referring subnets. When we launched the Majestic Million, it did get a good reaction – but we have not seen it used as prolifically as we would like. If you want to see what data is available in the Majestic Million download, I would urge you first to go and play with our own web implementation of Majestic Million, because a CSV file with 1 MILLION LINES is NOT something you want to download on a whim! Small print: How to Get Actionable Data Out of Google Analytics. You’ve read a lot about Google Analytics by now, especially here on KISSmetrics.
But if you’re not applying what you’ve read, then you’re not going to get what you really want out of Google Analytics. If you are ready to get actionable metrics out of Google Analytics, then here are the things you need to set up NOW! Track Goals & Conversions If you have read any of my other posts on Google Analytics*, you might notice how I continuously mention setting up Goals.
This is because Goals are the purpose of your website’s existence. If you aren’t measuring what leads to the completion of goals on your website, then you are missing out on the most actionable metrics on your website. Goals can be anything you choose. The purchase of a productThe completion of an email list sign upThe download of a whitepaperThe click of an external link To set up a goal, simply go to your website’s profile in Google Analytics and click on the settings wheel icon. Click on the +Goal link to begin adding goals. Do the (extra) work. Linkbuilding for Seo | uBer SEO Manchester. Getting links to your site equals SEO. We all wish it was that simple here at Seo Manchester but the truth is that links still are very important in terms of rankings but they are not the single most important ranking factor for a website or page. Despite all the ongoing changes to the Google Algorithm , link building to a site has not devalued significantly and links remain as one of the most important factors in increasing the search engine page rankings for any keywords and search terms that are relevant to your website and business.
Researching and analysing your competitors links is an essential part of any SEO campaign because the link profile of a site can often account for why some websites are able to rank higher than other much more informative and user friendly sites in the Serps. Search Engine page Rankings Contextual link building is the practise of creating incoming links to your site that are relevant . Google's EMD Update: the numbers - HP Group Blog. Only got 5 minutes? Skip to the bottom for the TL;DR version. Just over a week ago now (September 28 to be exact), Google released what is being called the “EMD Update“. You can follow that link for a bit more background, but in essence this update was the long-awaited solution to the apparent problem of low quality Exact Match Domains ranking in the SERPs.
Shortly after the update, Mozcast showed a big dip in their chart for EMD Influence: The EMD ‘problem’ has been around a long time. I won’t get into my views on the EMD issue right now, but here’s a great post by Martin MacDonald that is close to my opinion: Why EMDs should stay. From looking at the Mozcast EMD Influence chart above you would be forgiven for thinking that this had a massive impact on SERPs, but in truth most search terms witnessed very little overall movement, as can be seen on SERPmetrics Flux on the day: The Real Impact of the EMD Update Average Ranking of Exact-Match Domains across 5000 keywords So, who got hit? Successful Site Architecture for SEO [SES London 2011] For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO.
This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun to write up a few of the slides with a commentary for each. To help me recall all of the points I made, I’ll imagine myself stood at a podium with my speaker lanyard round my neck while I’m writing... What is site architecture? For me, great site architecture is all about improving how users and search engines find their way around your site. It’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. The same applies to search engines, by flattening your site architecture; you can make potential gains in indexation metrics such as the number of pages generating search engine traffic and the number of pages in a search engine index.
Let me explain with this handy diagram: Travel. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English. Did you feel it yesterday? Some did, a slight shaking in the Google results. Yes, it was real. Google’s confirmed to us that a Panda Update happened yesterday. Google said that worldwide, the update will impact about 0.4% of queries that a regular user might notice. For those searching in the United States in English, the percentage is higher. 1.1%, Google says. This marks the 21st confirmed Panda Update by Google and stays in keeping with the roughly 4-6 week release schedule.
The notations tell what percentage of Google’s queries were estimated impacted by the Panda release, when this is given. The notations also tell whether Google announced that an update happened publicly or if it was confirmed after the fact, as is the case with the latest one. Related Topics: Channel: SEO | Google: Panda Update | Panda Update News | Top News. Google Search Unveils New Results Pages [PICS] Google has redesigned its search results pages, shifting its toolbar from the side to the top of the screen. The bar lets users search under different categories, including "Web," "Images," "Maps," "News" and more.
"With the new design, there's a bit more breathing room, and more focus on the answers you're looking for, whether from web results or from a feature like the Knowledge Graph," the search engine said Tuesday in a blog post. The goal, it explained, was to create a "simpler, cleaner" interface, and to create a "consistent search experience" across many devices and screen sizes.
Google already debuted a consistent layout for tablets and mobile phones, and is now rolling it out for desktop. Advanced tools also remain at users' disposal, and can be accessed via the "Search tools" button. The revamped search pages, which were rolled out to a minority of users over the course of the last couple of months, are now going out to all Google.com users in the U.S. Using Google Analytics To Redesign Websites. When you think about redesigning your website, you need to have a plan. To come up with a plan, you need to know what's going on.
Web analytics can be an invaluable tool to help you decide what to do with your website, and to do it better this time. Analytics data can show you where your website was doing well before, so you can continue doing the same things well, and it can show you where your website was struggling, so you can find ways to make sure you correct those issues this time. While any web analytics tool can help you get the sort of information you need to redesign your website the smart way, we're going to be using Google Analytics as an example.
Here are four questions, among many, that web analytics data can help you answer, and that can give you a lot of insight into how you can make sure your next website is better than the last. 1. Do you want to know what the best visitor and conversion repellent is? Site Speed Report Content » Site Speed » Page Timings 2. 3. 4. Spamming the SEO Spammers | This user’s experience. Spamming the SEO Spammers Right, there’s another one. If you run a website, I’m sure you’ve gotten your share of these: Hi there! We found your weblisting on one of the back pages of Google. Wouldn’t you rather be up front? Our experts in Search Engine Optimization can help you become more visible and more productive. A quick email will get you details. Until someone figures out how to rid the earth of “SEO Experts”, we should at least try to have some fun with them.
Andy Gujral andy@perfectyourpromotions.com Austin Green austing@internetreach.org Sylvia Abernathy sylviaabernathy67@gmail.com Beverly Ralston beverlyr.r@gmail.com Ivan Ballard lvanballardballard@gmail.com Brooke Babcock bellagarza25@gmail.com Donna Gabriel donnagabriel010@gmail.com Stella Fair stellafair23@gmail.com Now, whenever I get one of these emails, I reply with interest (and a big budget) and then hook them up with each other to work out the details: Hi Silvia! Now, just sit back and wait. SEO spammers are starting to sound credible. Over the weekend I got the usual few dozen spam emails from foreign SEO companies wanting to do some SEO for us.
If the emails make it past our spam filter I sometimes read them just to see what they are saying. Recently I’ve seen these emails starting to sound more and more legitimate and it’s reached the stage where the only thing that a layman would notice is the fact the language isn’t native English and they are emailing from a gmail address most of the time. The email below talks about all the same things that an SEO agency might talk about in a pitch from domain authority to anchor text variation and even link strategies that are Penguin safe – the difference is that if you were to hire the agency below you will get a definite penalty from Google.
One interesting (and very common) misconception is the one explaining that Penguin causes traffic to drop because sites linking to you were hit by Penguin. 5 Quick UX Tips from the Guy Feedin' Your Wife's Kids. Do You Know How Many Bloggers There Are Trying To Get My Attention Right Now? Do you know that right at THIS, very moment … I, am, THE most popular man, on all the entire internets combined? …Waddaya think man, pretty impressive, right? … Bet yer wonderin’ who I am, ‘aye? I’m Your Target Friggin’ Audience Bubba! I’m the guy that’s gonna buy your ebook.I’m the guy that’s gonna join your precious little optin list.I’m the guy that’s gonna share your stuff with my friends.I’m the guy that’s gonna link out to your next blog post.I’m the guy that’s gonna follow along after you on twitter.I’m the guy that’s gonna circle your big ugly mug on google+.I’m the guy that’s gonna retweet your oh-so-subtle self-promotion.I’m the guy that’s gonna submit your egobait … on inbound.org.
I’m the guy you should be busting your ass, not to annoy. I’m the reason you get to work for yourself, to work from home, to quit your shitty little job and say ef-u to your punk-ass’ ‘boss’. But let me ask you this: 1. 2. 3. Spamming the SEO Spammers | Inbound. Matt Cutts on How Google Considers Site-Wide Backlinks. Top 10 Inbound.org Contributors. A wise mentor once told me, “He who will not read will not lead.” It’s true. If you want to be a leader in your field–a “thought leader” as many call it–you need to be well-informed and up-to-date. You need to be reading content about your area that is relevant, authoritative, and fresh. When it comes to finding great content about inbound marketing, I’ve found no better source than Inbound.org. Inbound.org recently got a major interface update, and among the new features is a members page where you can see the most active and influential members in the community.
While scanning this page it occurred to that the top users are probably people who live out that “read to lead” maxim. (As of 3 November 2012) 1. Top Inbound.org Contributions: How to Rank #1 on Google – by Matt CuttsGoogle Limites Your SERP Titles Based on Pixel WidthWhy I’m Leaving SEO 2. Inbound.org is Launching! 3. Top Inbound.org Conributions: Could DuckDuckGo Be the Biggest Long-Term Threat to Google?
4. 23 Useful Social Media Resources for SEO’s. It’s no secret that social media is playing a bigger role in the way in which today’s online marketers increase the visibility of their clients online, from prospecting potential links, generating content, circulating media and even utilising profiles to rank for their keywords. Currently site authority is mainly measured by the quality and quantity of links. It is a commonly growing belief in the internet marketing community that the major search engines are moving towards analysing where a website should rank based on the author’s authority and also who’s sharing that content on social media.
Google+ Despite what some people believe Google+ isn’t a complete ghost town and a lot of very smart SEO’s are making the most of this social network from Google. 10 Tips to take Advantage of Google+ for SEO – Cyrus Shepard published this really handy guide on Google+ over at SEOmoz. Twitter Facebook Pinterest But the sudden growth in Pinterest over the past 12 months can’t be ignored. Related Posts: Using NLP to Improve your Link Building Outreach. SEO Experts Shared Their Best Small Business SEO Tip. How to Write Sassy SEO Titles that Go Viral. An International SEO division is Born. Authority Bloat: An SEO Industry Problem. Absoluteradio : ReTweet & follow by 5pm... White Hat SEO Webinar: White is the New Grey | serpIQ Blog. Why You Might Want to Do SEO on Someone Else's Site - Whiteboard Friday. Search Engine Optimization. How to Get High Quality Backlinks – Building the Fortress. Beginners Guide to SEO. Use this Simple Guide to Learn the Basics.
SEO in 2013: The Rising Influence of AuthorRank. Search Engine Optimization. Test your site against Google’s own Panda guide. Crackit.info Downloads Catalogue | Best SEO & Internet Marketing Tools. Free Links – 18 Ways To Get High Quality Backlinks Instantly. Top Page for a Very High Competition Keyword in 3 Months Part I. How the Google Removal Tool Can Keep You In The Doghouse - YouMoz. 9 Killer Ways To Get Traffic Without SEO Or Social Media - 9 Tweetable Stats on the State of SEO (Infographic)