How to Build Engaging One-of-Kind Facebook Fan Pages. Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page.
It is not. It’s not an insurmountable task either. But it requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either. Advertising Wants to be Measurable – An Investment Thesis. One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine.