background preloader

Optimizing Images For SEO

Optimizing Images For SEO
If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO. When optimizing an image you make sure it as small as it can be in terms of download size by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too. Use images Images, when added with a certain consideration, will help understand your article a lot. It’s a simple recommendation: use images to every article you write online. Finding the right image If you have the opportunity to add your own image, please do so. Your article needs an image that has the same subject as your article. Choose the right file name

Related:  SEO TipsMarketing

2015 SEO Checklist Infographic Happy New Year! 2015 has arrived and it’s going to be a big year for Digital. With this in mind, Lets get your SEO Campaign 2015 Ready with our SEO Checklist! Be Accessible SEO Bullshit (And How to Avoid Stepping In It) I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. 4 SEO Data Reports You Haven't Looked at In a While (and Should) We marketers are drowning in a sea of metrics. We have more numbers, statistics, analytics, percentages, pie charts, line graphs, and data crunching than we know what to do with. Why in the world am I going to tell you to look at four more?

How to Improve the Speed of Your WordPress Site With internet connections getting faster and faster every year, you would expect that optimizing the speed of your website would become less of a priority. That is not the case. If your website does not load within a few seconds, most people will simply lose interest. Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO There are some basic questions about SEO that come up really frequently, and it's often easy to assume an answer that isn't exactly right. In today's Whiteboard Friday, Rand tackles three of them: Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about structuring content, placing content, and placing links, specifically with regards to some things that have come up over and over again in the SEO world, but still seem to be a challenge for many of us who play in the field. One of the questions that I'm going to start with is around subdomains and subfolders, because this just comes up again and again and again.

Magento SEO: Internationalization and Extensions - Tuts+ Code Article In this series, we have covered all of the useful steps and techniques required to make your Magento installation SEO friendly. In this final article, we’ll cover some SEO considerations to keep in mind while deploying the same Magento installation over multiple countries and/or languages. We’ll also take a quick look at some useful Magento extensions which will help enhance the SEO of your store.

WordPress SEO Best Practices In 2015 In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned from Google — ouch. Since the initial Google Panda update, web owners and SEO specialists alike have been scrambling to figure out just what Google wants from them in terms of white-hat (good) SEO practices. The 'Less Is More' Content Strategy What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer‘s advice that you should only publish when you have something worthwhile to say.