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Créer son « Minimum Viable Product » en quelques heures, c’est possible !

Créer son « Minimum Viable Product » en quelques heures, c’est possible !
Dans le cadre d’un cours que j’anime à HEC sur – évidemment – la création d’entreprise (avec Clément), j’ai eu envie de prouver qu’en quelques heures, il était possible, sans frais, de créer une première version (ou version zéro) d’un service web. La solution : le faire en direct, devant les étudiants… et sans préparation sur le sujet même du service. Image sous licence Creative Commons par Earls37a Nous avons donc, à 8h30 du matin, sollicité notre cinquantaine d’étudiant(e)s pour nous donner des mots-clés qui pourraient déclencher notre réflexion. Une fois notre « nuage de tags » réalisé, nous avons brainstormé un moment, puis avons associé les mots-clés « Expats + idées cadeaux + e-commerce » pour inventer www.travel-basket.com, le premier site qui vous permet de voyager depuis votre salon, avec un panier cadeau provenant d’un pays. Vous rajouteriez une étape ??? En cadeau, les slides de notre présentation, qui est plus un pense-bête qu’une liste parfaite et exhaustive

» How Airbnb.com actually does things that don’t scale and succeed with a scale GuoTime.com After revisiting Andrew Warner’s web interview with Airbnb founders, I signed up on Airbnb.com a few days ago to “admire” its renowned user experiences. I didn’t really plan to rent out my apartment in San Francisco, since I am a die hard “no roommate” kind of guy. I did manage to write a paragraph about apartment, activated the listing along with a few old photos I took for the apartment. Within 10 hours, I got an inquiry from a guy, a few rounds of on site message back and forth, he paid $62 for the night he plan to stay through the site, less than 24 hours after I activated the apartment list, the guy showed up. Guess who he is? So, I asked if airbnb requires employee to strictly use the site for travel lodging services. Then I asked if airbnb always assigns employee to visit and stay with new users as much as possible. But I am not convinced. Well, before he “checked out” the next morning, I got another inquiry from a guy visiting from Dubai, who wanted to stay for 6 nights!

Comment appliquer le lean startup quand on monte sa boîte ? | Entrepreneurs grand angle « Le lean startup, c’est se mettre dans des conditions pour « dérisquer » son modèle économique » Un entrepreneur qui se lance n’a qu’un seul ennemi : le temps ! Heureusement, une méthode permet de l’optimiser, le lean startup. Marie Vorgan le Barzic, la déléguée générale de Silicon Sentier et Sébastien Sacard, entrepreneur et expert du sujet, reviennent sur les notions fondamentales de ce concept, dans l’émission STARTUP. Morceaux choisis. C’est quoi le lean startup ? En somme, « fail faster, succeed sooner » (échouer plus vite, réussir plus tôt) ? L’idée, c’est de se mettre dans des conditions pour « dérisquer » son modèle économique, et, plus tard, son produit, de façon à trouver le bon produit à la typologie de clients auxquels on va s’adresser. Alors, l’idée de base du lean startup, c’est la validation des hypothèses préalables de l’entrepreneur. En effet. « N’attendez pas pour aller parler directement à vos clients » Comment ? En allant parler à des clients ! Quelle est la méthode ?

Sortir à Paris : La folie des burgers à Paris Les burgers tombent de partout et surtout du Camion. Ils se veulent originaux, presque «gastro», jouent le produit et montent la barre très haut. Voici les douze nouveaux qui font courir Paris, nous compris. Le Camion qui fume: 8,5/10 Un foodtruck à l'américaine qui sillonne les rues de Paris depuis novembre Le Camion Qui Fume: un emplacement différent chaque jour.Crédits photo : Louise Bé/Louise Bé/Le Figaro dernier, sur une idée lumineuse de Kristin Frederick, Californienne formée en France (Ferrandi, Apicius). Avouons-le, ce succès exagéré n'est pas immérité car les burgers de Kristin sont copieux et délicieux. Great! Too bad! Désolé, cette vidéo n'est pas disponible sur votre appareil. Le Camion qui fume Itinérant dans Paris, régulièrement au marché Madeleine (VIIIe), à la porte Maillot (XVIe) et au Point Éphémère (Xe). Big Fernand: 8/10 Le lieu. Les burgers. Great! Too bad! Big Fernand 55, rue du Faubourg-Poissonnière, Xe. Maison Mère: 8/10 Le lieu. Les burgers. Great! Too bad! Great!

Développer son entreprise The Rise of the Sharing Economy Collaborative consumption, peer-to-peer marketplaces, the sharing economy — it's been called a few names by now, but no one is denying that the idea of accessing rather than owning is controversial — and it's taking the Internet by storm. Peer-to-peer marketplaces, of which Airbnb is the beloved poster child, have been popping up for the past few years, but 2011 was an explosive year for the sector. Whether you wanted to borrow or rent someone's apartment, bike, car, parking spot or random household good, you could find a marketplace to do it. This is only the beginning, though; 2012 looks to be a promising year for those involved with the sharing economy. Super angel Ron Conway recently identified it as 2012's hot area for angel investment in The Economist. And Fast Company deemed 2012 the "year of peer-to-peer accommodations," thanks to the emergence of Airbnb clones that hinged off of the company's outstanding growth. It's All About Value Knodes and SnapGoods founder Ron J. Renting vs.

Here's How Brands Should Use Pinterest Imitation may be the sincerest form of flattery, but it could end up costing Pinterest big money. The Samwer brothers have made a career out of creating copycat versions of successful U.S. websites, gaining a big international following, and selling the copycats back to the original for millions. They’ve successfully cloned eBay (with Alando), Zynga (with Plinga), Groupon (with CityDeal) and AirBnB (with Wimdu). I wrote about the amazing success of Pinterest back in early December. Despite the hype, and perhaps as a testament to the inertia at bigger companies in responding to online shifts, only a handful of brands have jumped on the Pinterest bandwagon. Don’t just pin your own content: people get tired of brands only talking about themselves. Given the low cost of adoption and the enormous (demonstrable) upside, this last point seems to point more at the innovation fatigue that brands feel from keeping up with online trends, rather than simple caution.

10 Things All Entrepreneurs Fail At Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written 6 books on investing. His latest book is I Was Blind But Now I See. You can follow him @jaltucher. I was on the phone with Tony Conrad at True Ventures pitching a business idea I had in early 2009. The site was built and we even had people registered for it and I had about a half million dollars already committed but I wanted a VC firm on my side as well. Tony asked a question I thought was very smart. I think I lied in the answer. And when I got off the phone I knew he would not put in money. Later on I decided to not accept the money I had raised and not do the business at all, at great personal cost to me. It wasn’t a good idea and I didn’t want to spend two years of my life losing everyone’s money, including more of my own. I’m not that smart. Incidentally, Google thinks I’m an expert on this. 10 Things Entrepreneurs Will Fail At 1. 2. 3. 4.

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