7 Steps For Writing a Blog Post That People Will Read Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a difference to your readers and your business. There are plenty of copywriting tips out there that will help you boost conversions, but sometimes you need to see the process as a whole. Here are seven steps for writing a blog post that people will actually read: Step #1: Choose a Topic Your Audience Cares About In the past, blogs were mostly used by teenagers to share their inner musings and bad poetry.
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Swatch Co-Inventor: Apple Will Succeed and an Ice Age Is Coming for Swiss Watches - Bloomberg Business (Bloomberg) -- Apple Inc. may soon sell as many timepieces as all of Switzerland, threatening the country’s four-century-old industry, the co-inventor of the Swatch predicted. The Apple Watch may reach sales of 20 million to 30 million units annually in the first few years, Elmar Mock said by phone on Tuesday. Switzerland exported 28.6 million watches in 2014. Young Fathers at Increased Risk of Midlife Death Men who become fathers at a young age may have an increased risk of dying during middle age — in their late 40s or early 50s, new research finds. In the large Finnish study, researchers found that men who had their first child by age 22 were 26 percent more likely to die in middle age, compared with men who fathered their first child at age 25 or 26. For men who became fathers slightly later, between ages 22 and 24, the risk of dying in middle age was 14 percent higher than that of men who fathered their first child at age 25 or 26. [Beyond Vegetables and Exercise: 5 Surprising Ways to Be Heart Healthy]
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5 Steps to Make the Writing Process Less Painful Writing is hard. It takes time, concentration, energy, inspiration, focus, and all sorts of stuff that feels "painful." It's much easier to step into the office and knock out two dozen emails, which might still equate to 2,000 words, than it is to sit down and write a 1,200-word essay. It goes without saying, however, that content marketing is a critical component to positioning your company as a thought leader and relevant brand among your target audience. Why then, do so few business owners actually take the time to produce original content?