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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros
If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s what they had to say. In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals. Let’s look closer. Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. Also, Facebook videos receive significantly more shares than YouTube. YouTube is the best-performing social media platform to drive trackable sales, according to AOL’s Convertro research. Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Create your own regular video episodes. Provide the five key types of content your target audience seeks. Get your customers into the act. Dave Kerpen Why? Related:  Study 8Gazette DM Column stuffSocial Networking

8 | 10 Jobs That You Could Have In 2030 All of the predictions we've seen lately regarding the "jobs of the future" assume that we'll even have jobs once the robots take over. Eventually, we may not. But in the medium-term future, there will still be jobs for the taking (including jobs overseeing robots). The Canadian Scholarship Trust teamed up with futurists to imagine a job fair in 2030, with predictions based on the environmental, social, technological, and social trends happening now. Aquaponic Fish Farmer With populations of wild fish dwindling, aquaponics—a combination of fish farming and gardening—is probably the best chance for a future where humans can still eat seafood, especially in remote locations. Garbage Designer If the practice of upcycling, or turning waste into products (turning a toothbrush into a bracelet, for example), really takes off, then there could be a demand for garbage designers—people who come up with creative ways to turn manufacturing byproducts into new materials. Health Care Navigator Nostalgist

36 Tools and Tips for Social Media Marketers Are you a busy social media marketer? Do you want to find more tools and tips to do your job even better? Marketers are always looking for useful social media tools to increase visibility and productivity. In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year. Check out 36 these tips and tools for social media marketers. #1: Easy Media Gallery Pro Are you looking for a creative way to display photos on a blog or sales page? Have you heard about Easy Media Gallery Pro? Here is the plugin in action. Once the code is incorporated into your website, Easy Media Gallery Pro automatically cycles through the pictures every couple of seconds. The best part is that Easy Media Gallery Pro is equally as effective on a mobile device. #2: Hang w/ Hang w/ is an app for your iPhone or Android that allows you to do live streaming with the push of a button directly to your Facebook page or directly to other people who have the app. #3: ClickToTweet

3 Tips to Repurpose Content and Make it More Effective Creating new content isn’t always easy, nor is it always necessary. Think about it, we’ve all seen books made into movies. Repurposing content changes the format and reshapes messages, enabling you to reach a larger and more targeted audience. Here are 3 tips for re-purposing your existing content: 1. From Blog to Books And Back Again Chances are, you have a lot of blog content. Offer it as a valuable freebie in exchange for an email address on your website Post an excerpt in social media and lead them to a landing page where they can sign up to get the download 2. Plain text is boring. 3. Repurpose and have more time to promote. Your latest blog post A case study A landing page Your contact page A service page Whether you’re promoting your own content or other content, which you should, make sure to post it more than once! Follow these 3 tips and start getting the most out of your existing content, and your time.

A Day In The Life Of A Social Media Marketer [Infographic] - Just Ask Kim A Day In The Life Of A Social Media Marketer [Infographic] A Day In The Life Of A Social Media Marketer Ever wonder what a successful day looks like for an social media marketer, social media specialist or social media team for a company? Have a look under the hood at the things that go into making successful waves in the social media world! Infographic Source: RazorSocial I use most of these tools mentioned… and then a few more as well… how about you? If you want to learn more about the items in this post, you’ll find other articles around the blog here (use the search) as well as over on Ian’s blog Although, unlike this example, I’m a night owl! If you haven’t already, be sure to check out HootSuite and HootSuite Pro as they allow you to manage a number of social channels from a single interface with ease! Are there any tools mentioned you can’t live without? ~ Kim ~Simple Tech Tips For Marketing Get The Inside Scoop! Keep up with all the latest social marketing changes! | Restaurant Reviews, Coupons and Deals New Social Media Research Shows What People Expect From Brands Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. Check out new research to find out what customers want from brands on social media. #1: You Better Be on Facebook! Inbound marketing leader HubSpot asked 569 customers what social media presence they expect of any brand. It can come as a shock that consumers expect brands to be engaged on at least three social media channels. Specifically, 95% of Millennials expect brands to have a Facebook presence. Consumers take for granted that a brand will have Facebook presence. Key Takeaways Social channels are a sign of a company’s dedication to transparency, accountability and even customer service! Brands’ social media channels leave them open to consumer criticism.

The B2B Content Marketing Survey Says… Doing These 5 Things Will Get You Ahead in 2016 Marketers, how are you capitalizing on micro-moments? Are you ready to enter the wearables market? Have you decided on Meerkat or Periscope for real-time streaming? All right, stop. Many marketers are indeed falling behind, but the reason has nothing to do with failing to keep up on trends. Last month, the 2016 B2B Content Marketing Survey was released. We know what we need to do to succeed. So let’s borrow a tagline from Family Feud and take a critical look at what “the survey says!” Define Success The Survey Says: Of the organizations that rated highest in effectiveness, 79% had a clear definition of success. It makes sense that defining success makes you more effective. How to Take the Lead in 2016: Start your content marketing strategy with clear goals and a definition of what success looks like. The survey shows a healthy trend toward measurable goals, rather than vanity metrics like website traffic or social media sharing. Put Your Content Marketing Strategy in Writing The Stats:

SEO: The Free Beginner’s Guide From Moz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. Here's what you'll find in the guide Ever heard of Maslow's hierarchy of needs? Here's what it looks like:

[Over 230 Participants!] Want to be a Healthier YOU in 2015? Join 14-Day Healthy Living Challenge, starting Jan 1! This is the announcement post for the 14-Day Healthy Living Challenge where participants from around the world work together to improve on their diet and fitness for 14 days in January 2015. Read on for details and sign up free below! Quick note from Celes: Have you read my 2014 year-end review yet? If not, read it here! Be sure to create your own year-end review as you join us in this 14-Day Healthy Living Challenge to kick off your 2015 on a healthy bang! Are you ready for the start of a new year? If so, you’re at the right place. 14-Day Healthy Living Challenge, Starting Jan 1! Back in Jan 2011 and Jan 2012, I launched “Live a Healthier Life in 21 Days Challenge” (21DHL in short) to encourage everyone to live healthily. After two years, I thought it’s a perfect time to conduct a new run. So come Jan 1, 2015, I’ll be conducting an all-new 14-Day Healthy Living Challenge! Unlike past runs which were 21 days long, I’m making the challenge 14 days long this time. Spread the Word!!

Trusted Sender | Sendio’s Opt-Inbox™ Vulnerabilities Created Through Your Vendors Too many people assume that security stops within the company. Unfortunately, there are often many vendors that have access to your critical servers, and some have spent very little time considering how their own security standards can affect the businesses they deal with. In fact one of the largest recent breaches, the Target breach, was caused by a phishing campaign directed towards a small HVAC vendor they dealt with. In this free eBook you will learn: How your vendors can affect your server securityThe most common tactics for breachThe methods for calculating potential lossThe security tips to protect yourself and your company