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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros
If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s what they had to say. In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals. Let’s look closer. Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. Also, Facebook videos receive significantly more shares than YouTube. YouTube is the best-performing social media platform to drive trackable sales, according to AOL’s Convertro research. Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Create your own regular video episodes. Provide the five key types of content your target audience seeks. Get your customers into the act. Dave Kerpen Why?

36 Tools and Tips for Social Media Marketers Are you a busy social media marketer? Do you want to find more tools and tips to do your job even better? Marketers are always looking for useful social media tools to increase visibility and productivity. In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year. Check out 36 these tips and tools for social media marketers. #1: Easy Media Gallery Pro Are you looking for a creative way to display photos on a blog or sales page? Have you heard about Easy Media Gallery Pro? Here is the plugin in action. Once the code is incorporated into your website, Easy Media Gallery Pro automatically cycles through the pictures every couple of seconds. The best part is that Easy Media Gallery Pro is equally as effective on a mobile device. #2: Hang w/ Hang w/ is an app for your iPhone or Android that allows you to do live streaming with the push of a button directly to your Facebook page or directly to other people who have the app. #3: ClickToTweet

Top 10 Must-Have Marketing Tools For 2015 | Siteber If you want to be successful in internet marketing, having a top-tier marketing team is only the first step. You’d also need groundbreaking marketing tools that can scale your strategic marketing plan and bring it to next level. The year 2015 will be more competitive than the year 2014. However, by having the cutting-edge marketing tools, you will have competitive edges over your competitors, and maximize productivity. In order to achieve that, we have put together a list of top 10 must-have marketing tools for 2015. Following are the Top 10 Must-Have Marketing Tools For 2015: 1. Mention is a great online marketing tool that helps marketers track what other people are saying about you and your competitors by simply entering your name or your competitors’. 2. Buzzsumo is an awesome marketing tool. 3. According to some reports, 85 percent of small business are generating revenue through word of mouth. 4. Not everyone is a Photoshop pro. 5. FullContact is my absolute favorite. 7. 8. 9. 10.

New Social Media Research Shows What People Expect From Brands Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. Check out new research to find out what customers want from brands on social media. #1: You Better Be on Facebook! Inbound marketing leader HubSpot asked 569 customers what social media presence they expect of any brand. It can come as a shock that consumers expect brands to be engaged on at least three social media channels. Specifically, 95% of Millennials expect brands to have a Facebook presence. Consumers take for granted that a brand will have Facebook presence. Key Takeaways Social channels are a sign of a company’s dedication to transparency, accountability and even customer service! Brands’ social media channels leave them open to consumer criticism.

Top 12 Best Digital Marketing Tools For 2015 Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard for everything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools. Mod Girl Marketing offers one-on-one consulting to help you find the right business solutions, but below you will find some practical DIY information to get you started. Before we get started, check out this great infographic from Reuven Gorsht: Top 12 Must-Have Marketing Tools For 2015 1. 2. 3. 4. 5. 6. Image Source: SmartInsights.com 7. 8. 9. 10. 11. 12. Need More Help With Digital Marketing In 2015? Obviously, this is just a small smattering of what’s out there. What are your favorite marketing tools for 2015?

Trusted Sender | Sendio’s Opt-Inbox™ Vulnerabilities Created Through Your Vendors Too many people assume that security stops within the company. Unfortunately, there are often many vendors that have access to your critical servers, and some have spent very little time considering how their own security standards can affect the businesses they deal with. In fact one of the largest recent breaches, the Target breach, was caused by a phishing campaign directed towards a small HVAC vendor they dealt with. In this free eBook you will learn: How your vendors can affect your server securityThe most common tactics for breachThe methods for calculating potential lossThe security tips to protect yourself and your company

15 Must-Have Marketing Tools for 2015 The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year? If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started. 1. Fifty eight percent of business-to-business marketers will increase their content marketing budget in 2015. Related: 7 Tools to Help Startups Dominate in Large Markets and Compete with the Giants 2. Want to keep track of what people are saying about you and your competitors? 3. If you want to personally reach out to each person that joins your website, you can with Autosend. 4. 5. A 2014 study showed that 85 percent of small businesses get customers through word of mouth. 6. 7. 9. 10. 11. 12. 13. 14. 15.

GoPro Cameras For Dummies Cheat Sheet Cheat Sheet The GoPro camera changes the way people make movies. It’s not only affordable and durable, but also offers features that seemed like far-fetched wish-list items only a few years ago. You can mount this camera on almost anything, take it underwater, and capture the most expansive video scene known to mankind. Getting Started with Your GoPro From the time you take your GoPro out of the box, you embark on a magical journey that transforms "impossible to capture" into your next video. Here are a few pointers for getting started: Take great care when removing it from the package. Shooting Your GoPro Masterpiece It's hard to imagine moviemaking being more fun than when you shoot with a GoPro. Here are a few things to do when shooting: Use the GoPro App. Using GoPro Studio Edit After you shoot your scenes, it's time to put them together. Here are a few tips: Download GoPro Studio Edit for free.

[TSE 119] Creating Your Brands Persona On YouTube with Amy Schmittauer |The Suitcase Entrepreneur Podcast: Play in new window | Download I am a fan of YouTube. I think it’s a great platform for interacting with your audience in a unique and personal way. I’ve been creating and sharing videos to help other entrepreneurs since 2009, but my loyal following doesn’t hold a candle to that of today’s podcast guest. Since early 2008 Amy Schmittauer has been recording her life. Now, Amy has an interesting story because she was dead set on becoming a lifecaster and hustled her hiney off to make it happen. Ready to learn how you can make YouTube work for you? If you’ve been considering vlogging then we want to know what your first video will be or if you’ve already taken the leap, what was your first video about? What you’ll learn in this podcast: Share this on social media in one click: Ready to vlog? Key resources mentioned in this podcast:

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