Medicines for BOP BoP HUB Responsible BOP Catherine Dolan Reader Catherine Dolan (is a Fellow of Green Templeton College and a university lecturer in the Marketing, Culture and Society Programme at the Said Business School, University of Oxford. She is an anthropologist working at the interface of business, international development and social change. Jamie Cross Lecturer in Anthropology and Development Jamie Cross is a lecturer in social anthropology and development at the University of Edinburgh. Dinah Rajak Dinah Rajak is a lecturer in social anthropology at the University of Sussex. Alice Street Alice Street is a Nuffield Foundation New Career Development Fellow in the Department of Anthropology at the University of Sussex. Paul Gilbert DPhil Candidate in Social Anthropology at the School of Global Studies University of Sussex Falmer, Brighton BN1 9SJ Paul Gilbert is a DPhil Candidate in Social Anthropology at the School of Global Studies, University of Sussex. Simon Maxwell Climate Development Network Jack Newnham Patricia O'Hayer
BOP Learning Lab Doing business at the BOP In order to target the BOP consumer, companies must think innovatively of how their core competencies can be utilized to create a product that fits the needs and preferences of low-income consumers. Developing a business model for low-income markets requires companies to adopt a holistic approach that takes into consideration how products, production, distribution, price, and marketing can be optimized to meet the unique characteristic of the BOP market. With more than four billion potential customers, companies that succeed in developing an innovative approach are well positioned to tap into a market with vast opportunities, and to build their future markets. However, entering the BOP market can be challenging for companies without experience in targeting low-income customers in developing countries. On this website you can find inspiration and advice.
BoP Global Network Base of the Pyramid Protocol Nederlands>>> What is the Base of the Pyramid? The “base of the pyramid”, also known as the “bottom of the pyramid” refers to the economical pyramid in which the welfare in the world can be captured. At the top of the pyramid people enjoy prosperity and have many options to acquire income. The expression “Bottom of the pyramid” was already used in 1932 by Franklin D. By now, many other scholars studied the opportunities at the base of the pyramid. Unprecedented opportunities for western companies Although people at the base of the pyramid have very little to spend, they could be a very interesting market for western companies. - Collaboration with non traditional partners like local companies, NGO’s and local governments; - Involve local communities to obtain insights in the needs and circumstances of the “poor”; - Increase the capacity of the local communities with respect to their knowledge and their financial situation. Base of the pyramid in real life
L'Observatoire du BoP Growing Inclusive Markets