UpContent Infomous Four Cost-Effective Content Marketing Strategies for Small Businesses If you are a start-up or a small business with little fund available for business promotion, there are ways to market and promote your content without spending too much. The World Wide Web has made it easier for you to keep pace and compete with big and branded companies. Here are four cost-effective content marketing strategies that small businesses should employ to promote and brand their business. Integrate your Employees into Your Content Marketing Plan Do you notice how companies are integrating their employees into their content marketing strategies? Many companies are starting to realise that their first brand ambassadors are their employees. Recommended for YouWebcast: A Week in the Life of an Agile Creative Team This fact has been reiterated in a study conducted by Linkedin and TNS Employee Insights. Mike Schroeder, CEO of TNS Employee Insights, shared that in order to make this effective, you have to determine employee engagement level. We cannot deny the power of social media.
CRM Software Vergleich: Welche combit CRM Software und welches CRM System ist das Richtige für Sie? CRM Lösungen CRM Software Vergleich combit CRM Lösungen: Unkompliziert. Effizient. Gewinnbringend. Seit über 20 Jahren schätzen Kunden das fundierte Know-how unserer Software-Ingenieure und die hohe Leistung und Qualität unserer vielfach ausgezeichneten CRM-Softwarelösungen. Begeisterte Kunden sind unser Ansporn Der address manager ist einfach fester Bestandteil unserer täglichen Arbeit geworden – ein sehr nützliches Tool für eine zentrale Adressdatenhaltung.Thorsten Edler, BUND Berlin e.V. Größter Vorteil: Der cRM lässt sich so flexibel an unsere Prozesslandschaft anpassen. CRM-Produkte für Ihren Geschäftserfolg combit Relationship Manager Der cRM eignet sich als Allrounder für jede Branche, Unternehmensgröße und Datenmenge. address manager Wer eine zuverlässige Kontakt- und Adressverwaltung sucht, die sich wie ein Maßanzug an die unternehmensspezifischen Anforderungen anpassen lässt, liegt mit dem preisgekrönten address manager genau richtig. Welches CRM passt zu mir? Screentour Vergleich
Passeur de sciences | Petites et grandes nouvelles dans l'actualité des sciences et de l'environnement How the internet affects Porter’s 5 forces model | Business Fundas In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Porter, the strategy guru, used concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. This model describes the attributes of an attractive industry and thus suggests that opportunities will be greater, and threats less, in these kinds of industries. Attractiveness in this context refers to the overall industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. Porter’s industrial organization competitive analysis framework (five-forces model) is challenged in resource-based critiques. In the light of technology enablement of business to e-business, the five forces, as depicted by Porter are significantly affected. Arpan Kar Prof.
Simplenote The 4 P’s of Marketing – The Marketing Mix strategies | Business Fundas The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). Price: The price is the simply amount a customer pays for the product. Place: Place represents the location where a product can be purchased. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment. Arpan Kar
LinkedIn: The Beginner's Guide Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion). That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do. SEE ALSO: The Beginner’s Guide to Facebook Have you used LinkedIn to find a job, network with professionals or research hot topics in your industry? 1. To ensure that your profile is 100% complete, LinkedIn recommends including the following information. 2. 3. 4. 5. 6. 7.
Marketing Mix – The 4 P’s of Social Marketing | Business Fundas Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. The focus is on creating and sustaining demand for the product and service by market modification or even creation. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society, so as to create and/or modify the entire target market structure partially or entirely. The 4 Ps of Marketing or better known as the Marketing Mix are as follows: Product The social marketing “product” is not necessarily a physical offering. Place “Place” describes the methodology the product or service reaches the target segment. Few other marketing mix ( The 8 P’s of Marketing) Prof.
ORCID | Connecting Research and Researchers Digital Marketing – Theories, Strategies and Frameworks | Business Fundas Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media. While the talk of the day is internet marketing, the latter is only a subset of digital marketing. Previously seen as a stand-alone marketing strategy because of its extension on mediums which it covers, it is currently visualized more as a marketing effort that covers most, if not all, of the more traditional marketing areas such as direct marketing by providing the same method of communicating with an audience but in a manner using the development of science and technology and thus optimizing resources. So how should firms go about planning their marketing strategies for a successful digital marketing program? The first grid has three elements of your proposed strategy. Have you read our article on the 4 P’s on Social Marketing? Arpan Kar