24 Must-Have Social Media Marketing Tools Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. These unlock to share plugins are everywhere. James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. #3: Commun.it #4: YouTube’s Audience Retention Report #5: Cyfe #6: Cloze
Pageflakes Getting Real About Your Social Media Marketing Plan - Content First! Everybody talks about social media as the new Holy Grail of marketing. The fact is that results have been pretty mixed. Relative to the amount of hot air, the hard dollar results are unimpressive. Consider the size and diversity of the social media market. The answer, in a word, and it only needs one, is: Content. This isn’t TV or print marketing. Why is content so vital? Long ago, Claude Hopkins, revered as the father of modern advertising, already knew one fundamental law of the trade which has never changed: Try to sell something to people, and they run away. He was also the person first to put into words another fundamental principle: If your advertising content gives people something of value, the content is as good as a sales pitch. One of the most irritating statements in online marketing at the moment is that “Content is king”. There’s now a new principle involved: People gravitate to their areas of need online. Planning your content basics Content really is king.
50 Awesome Posts on Email Marketing Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there’s 50 of them, and they’re all awesome. Bloggers, small or large businesses, and Internet marketers can all learn something from this entire collection… Getting Started with Email Marketing Hit the Internet Running: 9 Email Marketing Tips to Get You Going – It’s time to understand email marketing better and this post brings you a few basic email marketing tips that are the culmination of hours of research. Email Marketing: How to Get Started in 1 Day – Email marketing seem too confusing to set up? Email Marketing Tools & Services Email Marketing Services Reviewed – Selecting an email marketing service can be daunting. Building an Email List Email Content Strategies Ethical Email Marketing Email Templates & Design General Tips for Email Marketing Email Marketing Case Studies
6 Reasons Companies are Still Scared of Social Media 1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours. In May, 2009, according to emarketer, there were 29 million smartphones in the United States. That's a lot of Internet access available to workers everywhere - and employers can't stop us from accessing the Internet - on breaks, at lunch, in the bathroom, you name it. The value to workers of having Internet access - in terms of research, communication, and speed - is far greater than the threat of lost productivity. 2- Haters will damage our brand. Well, there may be things you need to change about your brand, and in that case, you should thank them for letting you know what they are. If you have built an online community that includes people who don't hate you, that community will rise to your defense and they will handle the problem for you.
Luckies 30-Day Social Media Makeover.: The Social Path The Social Path About Luckie Luckie & Company is a marketing agency packed with Southern charm and a freakish love of new ideas. About us David Griner is a social media strategist for Luckie & Company . He's also a contributing editor to Adweek's blog, AdFreak.com . Luckie's 30-Day Social Media Makeover. Throughout January, The Social Path is running daily tips on how to improve your social life — online, at least. Here's a quick recap of all the tips posted to date: Introduction. Comments Great Idea, guys. Posted by: Rebecca Caroe | January 02, 2010 at 02:51 PM This is a great idea! Posted by: Ginidietrich | January 04, 2010 at 04:51 PM Hey guys--this is great stuff... I came across it (a bit too late, as it's almost February) from StumbleUpon, and I've been going through the stuff that's new to me. Thanks for posting it, I've linked to it from my blog (www.nickthacker.com), and will be sharing it with my networks as well. Thanks for the great info and wonderful blog! Nick Great Post.... Bo heh Thanks
The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
Virtual Worlds, Avatars, free 3D chat, online meetings - Second Life Official Site How to avoid 4 mistakes most make with YouTube Marketing Campaigns | Social Media Marketing Strategies | Targeted Traffic from YouTube | Video Marketing | | Ramit Narang One of the Best Social Media Marketing Strategies one can implement, is to get targeted traffic from YouTube. Yesterday, a friend of mine sent me a link to his YouTube Campaign and wanted me to take a look before it went live. Looking at his mistakes i decided to write this post. In this post i’m going to show you how to optimize your social media marketing campaigns to get the most traffic to your site. 1) Add Keywords to Your Video Title By adding relevant keywords to the beginning of your video title you actually assist search engine spiders to find your video and rank it higher in search engines. You do this for your website pages then why not for your video campaigns ? 2) Add a Reason to watch the Video in the Title Image Think about it, if the image you see is not appealing would you yourself click to watch the video? 3) Add an Informative Description for your video along with Contact Info You already have a great image and you can take it further. Be Sociable, Share!
Introduction to HTML How PR Pros Are Using Social Media for Real Results The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional's overall toolkit. As one PR professional, Jeremy Pepper, told us, "There are so many uses — conversational marketing, reaching influencers — that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products." The Role of Social Media in Business-to-Business PR Social Media Drives Authenticity Claire McCaskill, the junior U.S.
15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog
Edna Looking for Groups and Lists? Click here This page provides information about: edna closure continuation of some edna services discontinued edna services archived edna content some alternative sources of similar information 30 September 2011 marks the cessation of Education Network Australia (edna) at www.edna.edu.au edna was a joint project of the Australian government and State and Territory governments. The edna domain will be retained for a minimum period of two years. Enquiries regarding the closure of edna can be made to support@edna.edu.au Groups and Lists are continuing The edna Groups and Lists will be transitioned to a new free service provided by Education Services Australia to Australian education communities. In the meantime the links at and will still function. and www.lists.esa.edu.au All existing groups and lists will be automatically transferred unless this is not the wish of the Group or List owner. Discontinued services
100 Websites You Should Know and Use In the spring of 2007, Julius Wiedemann, editor in charge at Taschen GmbH, gave a legendary TED University talk: an ultra-fast-moving ride through the “100 websites you should know and use.” Six years later, it remains one of the most viewed TED blog posts ever. Time for an update? To see the original list, click here. And now, the original list from 2007, created by Julius Wiedemann, editor in charge at Taschen GmbH. In the spring of 2007, Julius Wiedemann, editor in charge at Taschen GmbH, gave a legendary TED University talk: an ultra-fast-moving ride through the “100 websites you should know and use.” To see the original list, click here. And now, the original list from 2007, created by Julius Wiedemann, editor in charge at Taschen GmbH.